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Registration Is Down and It’s Almost Show Time?

Convene by PCMA

A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. Here are three steps to address this challenge: Analyzing Registration Before you can figure out who hasn’t registered yet, you need to take a look at who has. This is where the power of data science comes in.

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5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Convene by PCMA

Consider extending your reach with collaborators through sponsored content, barter campaigns, emails and promotional offerings and think about breaking out of the bubble by considering companies, influencers, and audiences that arent immediately obvious. Not all press is good press.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend? A simple way to do this is to include sponsors’ logos and brand colors on marketing collateral.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Provide mentorship.

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It’s Time to Harness AI for Event Success

Convene by PCMA

Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. Anticipating Change With AI rapidly gaining trust over search engines, attendees will soon make registration decisions by asking AI.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. Event branding is also vital in increasing registrations and brand awareness. What is Event Branding?

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Better Event Networking With Mixtroz

Endless Events

So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. We’ve been all over the place. “I’m a nerd. .