Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive. Technology must be executed with greater intention. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 24, 2022

When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level? A message grid can assist in mapping out segments and their ideal customer journeys.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

JUNE 28, 2024

Say you want to attribute event registrations and you have a registration platform that lives on another domain. If you send an email that directs users to a registration page on your website and they convert, you’d want the conversion to be attributed to the email, right? 2) the way we think about data analysis.

Registration 59

Registration Website Public Relations B2B 59

Convene by PCMA

JUNE 30, 2022

We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. RELATED: Download the 5W PR Consumer Culture Report. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Create a welcoming registration area. “I

Trade Show 52

Trade Show Registration Public Relations B2B 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? Offer on-demand content for registrants after the conference. Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.)

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JULY 28, 2024

Don’t Stop the Personalization Through the registration form or a specific newcomers survey, get information about these attendees’ roles, interests, industries, and the like. This will help them feel valued and encourage them to return in future years.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

MARCH 18, 2024

Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. With over 30 years of expertise, Colin and his world-class team have elevated all-encompassing experiences to new heights, setting trends that redefine the realms of events, customer service, and entertaining.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

APRIL 1, 2025

Pulse surveys, social listening, and registration trends help identify concerns early, allowing for timely adjustments like refining messaging, reallocating budget, or introducing last-minute incentives to drive engagement. While uncertainty presents challenges, it also creates opportunities to reinforce events value.

Marketing 52

Marketing Marketing Prospect Public Relations 52