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Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

Alicia Learner , visitor information services manager, Travel Juneau : The ability to pivot and adapt to a constantly changing situation. Emily Zertuche , vice president of marketing, Visit Corpus Christi : The 2020 year has proven to be the most challenging year for the travel and tourism industry. Adaptability.

Tourism 279
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TAA’s Approach to Meaningful Positioning & Thoughtful PR

The Abbi Agency

When international travel shifted in 2020, travelers everywhere were searching for unique destinations that gave them a global experience. Through strategic SEO-driven media relations, we were able to secure media hits such as Go World Travel, MSN , and Fodor’s. So, maybe we are in the biz of “personal relations.”

Banking 130
MICE professionals

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations. Sometimes, that means my work is already done.

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Generative AI: ally or enemy?

Interface Tourism Spain

In the field of communication and public relations, we see how generative AI has become a powerful tool. AI can also assist in optimizing content for SEO by analyzing trends and suggesting improvements, ensuring that the content is not only relevant but also visible in search engines.

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Generative AI: ally or enemy?

Interface Tourism Spain

In the field of communication and public relations, we see how generative AI has become a powerful tool. AI can also assist in optimizing content for SEO by analyzing trends and suggesting improvements, ensuring that the content is not only relevant but also visible in search engines.