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11 Actionable Virtual Event Marketing Ideas

Endless Events

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

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8 Ways to Put Your Event Content to Work

Convene by PCMA

Invite speakers to be guest bloggers. For instance, California human resources association PIHRA invited speakers and sponsors of its 2022 California HR Conference, held in May in Anaheim, to write guest articles for PIHRA News, which resulted in several pieces that resonated with the audience, such as “Return to Work and COVID-19.”.

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What’s Your Event Marketing Resolution?

Convene by PCMA

I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. I will use design to facilitate social sharing.” — Kacia Reilly, director of creative services.

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How to Use Social Proof to Market Your Event

Convene by PCMA

Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

The last two decades have seen the rise of mobile devices, app stores, and social media. Write up a bio for your event’s keynote speaker, for example, and then sit back as your site funnels that text directly into a feature slot on your homepage, a callout box on your event calendar, and a story item in your next email newsletter.

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Event Marketing Resolutions for 2023

Convene by PCMA

Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more. Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

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Event Predictions for 2025

Convene by PCMA

Laura Davidson, founder and CEO of Tag Digital, mdgs digital media partner With 91 percent of internet traffic dominated by video, event marketers must not only make video a priority but focus on memorable content to stand out.