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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Najera spent 12 years leading marketing and public relations at MSD México; he also ran his own marketing agency for six years and developed a special passion for hospitality during four years with Fairmont. Emma Elder Emma Elder, ACVB The Atlanta Convention and Visitors Bureau (ACVB) welcomes Elder as national sales manager.

eCommerce 265
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Event Predictions for 2025

Convene by PCMA

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of trade shows and conferences something no local gathering or online option can match.

MICE professionals

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? At large trade shows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show.

Attendee 116
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Event Marketing Resolutions for 2023

Convene by PCMA

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. You could promote your event on social media, in industry publications, and through email marketing. Attendees receive a retroactive discount if people register with the link they shared on their social media.

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Branding 101 for Tourism Businesses

Tourism eSchool

Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, social media and their product experience. Logo, Colours + Fonts.

Tourism 93