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Najera spent 12 years leading marketing and publicrelations at MSD México; he also ran his own marketing agency for six years and developed a special passion for hospitality during four years with Fairmont. Emma Elder Emma Elder, ACVB The Atlanta Convention and Visitors Bureau (ACVB) welcomes Elder as national sales manager.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? At large tradeshows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show.
With the return of in-person tradeshows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.
For example, if you are hosting a tradeshow, you might want to set a goal of generating 100 leads. You could promote your event on socialmedia, in industry publications, and through email marketing. Attendees receive a retroactive discount if people register with the link they shared on their socialmedia.
Be it through visiting your website, looking at your socialmedia pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, socialmedia and their product experience. Logo, Colours + Fonts.
Fortunately, tradeshows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to tradeshows and conferences. “I This will enhance my ability to formulate original ideas and write even more compelling copy. “I
Elder will also represent ACVB at tradeshows while coordinating the participation of the organization’s partners. Hill will focus on publicrelations, promotions, brand partnerships, and socialmedia for Ensemble’s hotel portfolio.
Chance Thompson, senior manager, sustainability and publicrelations and Green Team Committee chairperson for Utah’s Calvin L. One silver lining is that while socialmedia can connect people as an emergency stand in, everyone now sees it doesn’t really satisfy human needs.
Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in tradeshows, events, and exhibits. We specialize in corporate meetings and tradeshows, consumer brand activations, and custom fabrication. 21st Century Expo Group, Inc.
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