Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. 2024 has certainly been event ful year.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

AUGUST 22, 2022

These tidbits can be turned into quote graphics or infographics for social media. Leverage On-site Trends. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Choose content topics based on popular sessions.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. This may include direct email marketing, social media platforms, TV commercials, or print ads. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

DCI

DECEMBER 19, 2022

Development Counsellors International (DCI) is pleased to announce the promotion of Hanna Gbordzoe to Vice President of Content & Social. She leads an ever-growing team with her vast knowledge of digital marketing trends. All of these trips were – of course – documented on social media.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

FEBRUARY 13, 2023

Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.”

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. I will use design to facilitate social sharing.” — Kacia Reilly, director of creative services.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

DECEMBER 9, 2016

Goals should include multiple objectives, such as: Reaching a certain number of social media shares (i.e. making your event hashtag trend). While you need to be active on social media, you shouldn’t completely eschew offline methods either. Creating an official events page on social media.

Event Planning 102

Event Planning Social Media Affiliate Entertainment 102

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

SEPTEMBER 9, 2021

As such, it’s imperative that we use images to highlight the timeliest trends, newest technologies, most buzz-worthy product launches, and hottest speakers to convince prospects they need to attend this year or be prepared to suffer from a serious case of FOMO. Encourage Social Sharing. Appeal to Emotions.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

JANUARY 19, 2023

Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

DCI

MARCH 20, 2023

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. Overall, the Muck Rack State of Journalism Report highlights many of the key trends we see when it comes to landing stories about economic development efforts in the national media.

Media 52

Media Trends Site Selection Public Relations 52

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 12, 2023

As early as 2015, a Microsoft Digital Trends report found that nearly half of consumers were more likely to engage with digital experiences that offered seamless integration with their physical world, signaling a shift in how consumers expect the physical and digital worlds to blend. Technology must be executed with greater intention.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. She feeds off of it, taking the user-generated content fans provide — e.g., friendship bracelets, elaborate theories, and unifying TikTok trends — to amplify her reach around the world.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?

Sponsors 97

Sponsors Logistics Vendor Events 97

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JUNE 30, 2022

And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

FEBRUARY 7, 2024

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? One of the unexpected benefits was the number of people who posted about it on social media, which extended the campaign’s reach. In-person experiences?

Attendee 116

Attendee Trade Show Registration Certification 116

Crowdriff

MARCH 26, 2018

They frequently host out-of-the-box exhibitions (like last year’s Star Wars- themed exhibition ), evening social events, and even feature digital screens with visitors’ pets alongside paintings of animals in their stampede exhibit. We can’t always be at every event capturing photos for social media and the website,” said Robb.

Social Media 52

Social Media Communications Communications Website 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Crowdriff

JANUARY 21, 2019

3| Paid Social, SEM and Display. A number of trends over the past year have unfortunately decreased the value and prominence of organic traffic on social media platforms. 5| Content Syndication. Napa Valley, for example, recently partnered with Afar Magazine on its “Makers of Napa Valley” content series.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

JULY 28, 2024

Create dedicated groups on social-media channels where attendees can share tips, connect, ask questions, and plan meetups. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JULY 26, 2021

There is a lot of software to help you stay connected, be it social media or otherwise, but what is the software that forces the collision with the right people when you’re actually on site at the events? “We’re just having this conversation about how there is a lot of software to get you to an event — to help you sign up.

Human Resources 98

Human Resources Networking Public Relations Social Media 98

Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. With over 30 years of expertise, Colin and his world-class team have elevated all-encompassing experiences to new heights, setting trends that redefine the realms of events, customer service, and entertaining.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

OCTOBER 13, 2024

The SuperZoo pet retail event finds playful ways to engage its audience on social media. The role of social media is changing –– in a big way. This shift from “a place for social interaction and sharing” to “information source” means that social strategies need to shift, too. Choose the right channels.

Social Media 52

Social Media Media Retail Public Relations 52

Convene by PCMA

APRIL 1, 2025

Pulse surveys, social listening, and registration trends help identify concerns early, allowing for timely adjustments like refining messaging, reallocating budget, or introducing last-minute incentives to drive engagement. While uncertainty presents challenges, it also creates opportunities to reinforce events value.

Marketing 52

Marketing Marketing Prospect Public Relations 52