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In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. On the Web.
For example, if you are hosting a tradeshow, you might want to set a goal of generating 100 leads. Some popular marketing channels include: Social media Email marketing Paid advertising Publicrelations Content marketing For example, if you host a tradeshow, you might use social media to promote your event to potential attendees.
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