When Marketing an Event, Advertise Outside Your Lane
Convene by PCMA
OCTOBER 10, 2022
Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. On the Web.
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