This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Fast forward to 2023, and START Summit attracted over 6,000 participants and featured 150+ speakers. Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of PublicRelations from START Global and here I share the insights with you. Gallen There are about 1,500 rooms in the city of St.
“And the publicrelations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. And then the same way I think, have an AV team coming in and mic up your speakers and make sure that they look good on camera, make sure the PowerPoint’s working.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.
Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.
Invite speakers to be guest bloggers. Ask educational presenters to contribute an article about their session topic to an event blog or website. To understand which topics are resonating with a target audience, pay attention to the topics most frequently submitted by event speakers and the sessions most popular among attendees.
Since joining DCI in 2014, she has taken on numerous roles and responsibilities, starting out in publicrelations and creative services and, most recently, leading our website team as Vice President, Brand & Digital Strategy. Spearheading the brand and UX/UI strategies for more than a dozen websites and campaigns, Patience’s work has earned (..)
I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. based events. “I I will see the whole picture.” — Michael Engard, web developer.
By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Website traffic and conversion: Analyze website traffic and conversion rates during and after the event.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. Build anticipation by leveraging event speakers and performers.
Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, publicrelations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.
They are responsible for social media outreach, email marketing, and publicrelations. Content creator/program coordinator: This person is responsible for the event content and programming, including speakers, workshops, and panels. They ensure that all these elements are well-organized and run smoothly.
In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors.
Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff. Tyler Day is marketing strategist and group director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content