Convene by PCMA

FEBRUARY 13, 2023

Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.

Website 111

Website SEO Automation Social Media 111

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. One way is to find somewhere for it to live after it’s expired on Instagram, such as website pages or YouTube channels. If your website is still a key focus for 2019, read our eBook on keeping tourism websites relevant.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Read: Wasted impressions equal wasted money.).

Advertising 105

Advertising Marketing Marketing B2B 105

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

OCTOBER 24, 2024

21, 2024 Where: ChowNow Headquarters, Los Angeles, California Website: TheChefConference.com 2023 Attendees: 150 A new gathering for culinary professionals has been freshly prepared: The Chef Conference, a bicoastal event that debuted in April in Philadelphia, led by hospitality law expert and chef Mike Traud, JD, Ed.D.

Conference 52

Conference Public Relations Panel Hospitality 52

Convene by PCMA

OCTOBER 7, 2021

And every day of the year, visitors to the Visit Seattle website now will find a formal reminder that Seattle is built on native land and its residents “live and work on the unceded, traditional territories of the Coast Salish peoples, whose ancestors have lived here and cared for these lands and waters since time immemorial.”.

Public Relations 98

Public Relations Website Culture Promotion 98

Convene by PCMA

OCTOBER 22, 2021

While it took some time to generate awareness in the initiative’s first year, we sensed sustainability would be a growing trend in the baking industry and brought the program back to the triennial show in 2013. That year, 65 companies submitted entries and five received top honors in their respective categories. Courtesy Flowers Foods).

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Signage – both digital (website, social, email) and physical (at the event).

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JULY 14, 2022

For news in the meeting space, developing trends, or even profile pieces, start pitching to Convene to connect with the meeting planners who will be interested in what’s going on within your destination. With coverage on the Northstar Meetings Group website, you’ll be sure to maximize your visibility among planners.

Meeting 70

Meeting Publishing Public Relations Planner 70

Convene by PCMA

DECEMBER 7, 2021

There are many moving pieces that comprise a digital marketing campaign: websites, email, SMS, search, social media, targeted advertisements. Kimberly Hardcastle-Geddes is chief marketing strategist of mdg, a Freeman Company, a marketing and public relations agency specializing in audience acquisition for live and online events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JUNE 28, 2024

Cookies are bits of data that websites can attach to a user’s browser. Third-party cookies” refers to situations where one website leaves a cookie in a user’s browser, and a different website reads that cookie — like when a website shows you an ad for another website you visited earlier. What are cookies?

Registration 59

Registration Website Public Relations B2B 59

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Adding “exhibitors” in your website navigation? Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials.

Networking 52

Networking B2B Public Relations Online 52

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Hand-picked news, tips, and, trends, direct to your inbox. ?

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

JANUARY 19, 2024

One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings.

Prospect 52

Prospect Public Relations B2B Audience 52

Crowdriff

MARCH 26, 2018

With that interface where we can see everything, we’ve started to notice trends, like the most popular pieces of artwork,” she said, explaining that CrowdRiff gives her the ability to see a variety of recent photos at once, as opposed to the way Instagram shows her photos one by one when browsing on her phone or desktop.

Social Media 52

Social Media Communications Communications Website 52

Convene by PCMA

AUGUST 30, 2022

Website: animazement.com . After the popularity of that event, said Animazement’s public relations and outreach coordinator Matthew Holmes, “Animazement spun off under the direction” of local Japanese language teacher Yoshimi Yamagata Aoyagi. Animazement. Date: May 27-29, 2022. 2022 attendees: 10,812.

Conference 52

Conference Public Relations Panel Sponsors 52

Convene by PCMA

JULY 28, 2024

Address specific questions with a “First-Time Attendee Guide” on your website, like this one mdg created for NAB Show ®. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

DECEMBER 4, 2023

We have seen success in driving website traffic using micro influencers for events like SUPERZOO , AAPEX for the global automotive aftermarket industry, and IFT FIRST for science of food professionals. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Remote B2C 52

Convene by PCMA

APRIL 20, 2023

Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

FEBRUARY 18, 2025

Q&As, FAQs, short-form personal videos, interactive maps on the event website, and similar content help bring authenticity to a campaign and make it easier for prospects to understand what the brand is all about. And above all else, it requires including a variety of explainer content in tactical and messaging strategies.

Public Relations 52

Public Relations B2B Events Advertising 52