The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.

Conference 264

Conference Advertising Speakers Communications 264

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.

Website 111

Website SEO Automation Social Media 111

Endless Events

SEPTEMBER 10, 2019

I had a side hustle where I worked for a marketing agency designing websites. “And I thought I wanted to go into public relations. Like, that’s really the only barrier” “And then I incrementally moved up within F&B over the course of 15 years with no college”, adds Nick.

Events 237

Events Production Public Relations Fashion 237

Convene by PCMA

OCTOBER 24, 2024

21, 2024 Where: ChowNow Headquarters, Los Angeles, California Website: TheChefConference.com 2023 Attendees: 150 A new gathering for culinary professionals has been freshly prepared: The Chef Conference, a bicoastal event that debuted in April in Philadelphia, led by hospitality law expert and chef Mike Traud, JD, Ed.D.

Conference 52

Conference Public Relations Panel Hospitality 52

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. One way is to find somewhere for it to live after it’s expired on Instagram, such as website pages or YouTube channels. If your website is still a key focus for 2019, read our eBook on keeping tourism websites relevant.

Website 52

Website Tourism Tourism Marketing 52

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

Endless Events

MARCH 24, 2020

“And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. We put them on our website where people can get to them. Canceling the event simply wasn’t an option DMP was willing to consider. And then we record them.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Motivation Excellence

JANUARY 26, 2019

If you are operating on a limited budget, the cheapest way to achieve results is through public relations. These materials may include things like your apps, direct marketing campaigns, business cards, social platforms, website and advertising campaigns. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

OCTOBER 7, 2021

And every day of the year, visitors to the Visit Seattle website now will find a formal reminder that Seattle is built on native land and its residents “live and work on the unceded, traditional territories of the Coast Salish peoples, whose ancestors have lived here and cared for these lands and waters since time immemorial.”.

Public Relations 98

Public Relations Website Culture Promotion 98

Convene by PCMA

FEBRUARY 13, 2023

Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

JULY 15, 2024

Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

DCI

MARCH 22, 2023

Since joining DCI in 2014, she has taken on numerous roles and responsibilities, starting out in public relations and creative services and, most recently, leading our website team as Vice President, Brand & Digital Strategy.    Spearheading the brand and UX/UI strategies for more than a dozen websites and campaigns, Patience’s work has earned (..)

Public Relations 87

Public Relations Website Speakers Tourism 87

Convene by PCMA

OCTOBER 10, 2022

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu is group director of paid media at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Read: Wasted impressions equal wasted money.).

Advertising 105

Advertising Marketing Marketing B2B 105

Tourism eSchool

NOVEMBER 30, 2022

Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, social media and their product experience. Your Experience. Logo, Colours + Fonts.

Tourism 93

Tourism Tourism Social Media Website 93

Bizzaboo

APRIL 19, 2023

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design. This is perfectly normal.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Repurpose Event Content. Invite speakers to be guest bloggers.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Endless Events

DECEMBER 16, 2019

If you look on our website and look at our press page, we’ve been in Forbes, Bloomberg, Business Insider. So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. In addition to that Mixtroz has garnered awesome PR.

Networking 194

Networking Events Conference Platform 194

Convene by PCMA

DECEMBER 7, 2021

There are many moving pieces that comprise a digital marketing campaign: websites, email, SMS, search, social media, targeted advertisements. Kimberly Hardcastle-Geddes is chief marketing strategist of mdg, a Freeman Company, a marketing and public relations agency specializing in audience acquisition for live and online events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 8, 2024

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Website traffic and conversion: Analyze website traffic and conversion rates during and after the event.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

OCTOBER 22, 2021

With all the ingredients of a great storyline, the BEST in Baking program allowed IBIE to create compelling promotional content for the show’s website, videos, on-site lounge, and more; garner robust media attention, including that elusive pre-show press; and attract valuable sponsorships. Courtesy Flowers Foods). Keep the Conversation Going.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

JUNE 28, 2024

Cookies are bits of data that websites can attach to a user’s browser. Third-party cookies” refers to situations where one website leaves a cookie in a user’s browser, and a different website reads that cookie — like when a website shows you an ad for another website you visited earlier. What are cookies?

Registration 59

Registration Website Public Relations B2B 59

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Signage – both digital (website, social, email) and physical (at the event).

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

APRIL 20, 2023

Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

MAY 15, 2024

He will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns. Michael Innocentin Omni Hotels & Resorts has named Michael Innocentin as its new chief marketing officer.

Public Relations 52

Public Relations Advertising Social Media Hospitality 52

DCI

DECEMBER 14, 2021

Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Budget : $179,000 (events, digital marketing, website). Since then, its efforts have expanded, and in 2019, the chamber relaunched its relocation and talent attraction website, ABetterLifeOKC.com. Cost of living calculator. Employee testimonials

Website 52

Website Public Relations Advertising Publishing 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

JULY 14, 2022

With coverage on the Northstar Meetings Group website, you’ll be sure to maximize your visibility among planners. David Swanson is a freelancer who covers the events industry for publications including . And all it takes is some elevated public relations. Corporate & Incentive Travel.

Meeting 70

Meeting Publishing Public Relations Planner 70

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s Over the summer Owens updated Dollywood.com to incorporate more social media photos on their website, through CrowdRiff galleries. To date, the UGC galleries on the website have driven $90,000 in ticket sales.

Website 52

Website Social Media Public Relations Platform 52

DCI

MARCH 7, 2023

Have a DEI plan that crosses departments and has quantifiable goals Deborah Wakefield is Vice President of Media Relations at CityPASS. I have long admired her commitment and longevity in Public Relations, but she’s always embracing evolution within our industry.

Tourism 85

Tourism Tourism Public Relations Social Media 85

Convene by PCMA

AUGUST 30, 2022

Website: animazement.com . After the popularity of that event, said Animazement’s public relations and outreach coordinator Matthew Holmes, “Animazement spun off under the direction” of local Japanese language teacher Yoshimi Yamagata Aoyagi. Animazement. Date: May 27-29, 2022. 2022 attendees: 10,812.

Conference 52

Conference Public Relations Panel Sponsors 52

Convene by PCMA

JULY 28, 2024

Address specific questions with a “First-Time Attendee Guide” on your website, like this one mdg created for NAB Show ®. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

AUGUST 25, 2023

The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials. Offer on-demand content for registrants after the conference.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

MAY 19, 2023

Adding “exhibitors” in your website navigation? Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. “Matchmaking,” a commonly used event term, was even called “creepy” by survey participants, Holsinger said. Promoting exhibit space to companies?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

DECEMBER 4, 2023

We have seen success in driving website traffic using micro influencers for events like SUPERZOO , AAPEX for the global automotive aftermarket industry, and IFT FIRST for science of food professionals. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Logistics Your logistics team will be responsible for the execution of the event.

Sponsors 97

Sponsors Logistics Vendor Events 97

Crowdriff

JULY 5, 2017

In order to connect better with Mexican travelers in their own language, Visit Houston launched a Spanish-language travel marketing campaign titled “Hola Houston” in 2016, which included a new website: HolaHouston.com. We do these in-market activations to bring our own talent and share it with the people there,” said Florez. “We

Social Media 52

Social Media Website Public Relations Promotion 52