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How to Successfully Market Your Next Event

Smart Meetings

Earned media refers to content others publish or share about you. This can include your blog, website, email campaigns and more. Optimize Your Website. Potential attendees interested in learning more about your brand will likely turn to your website first. More : A Killer Event Should Have a Killer Website.

SEO 245
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How to Brief a Website Development Agency

Tourism eSchool

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95
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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62
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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.

Website 111
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How to set up + optimise your ATDW Online Listing

Tourism eSchool

Tourism businesses and events managers can create a listing directly through the national ATDW-Online application, and once created their listing will be quality assured by each State or Territory Tourism organisation and released live for publishing. It can increase visitors to your tourism website. Destination Websites.

Online 87
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How to Set Up, Optimise + Manage your Google My Business Profile

Tourism eSchool

Published on October 10, 2021. Consider your Profile as a mini version of your website, so make sure you optimise all of the available attributes. Important not to touch the Website Tab (as this will take you through the steps to create a new website for your business). By Paige Rowett. What is Google My Business?

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Top 10 Tourism Website Marketing Fails and How to Fix

Tourism eSchool

Top 10 Tourism Website Marketing Fails and How to Fix. Published on October 29, 2021. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality.

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