This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Surprisingly enough, socialmedia isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while socialmedia marketing came in second place, at 49 percent. percent used video. percent used video. Technology Reigns Supreme.
8 Skills for Effective SocialMedia Management. Being a socialmedia manager means you need to keep up with the latest trends and tools in tech. From the basic writing and editing skills to the more technical SEO and copywriting know-how, a socialmedia manager is truly a jack-of-all-trades.
By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Optimize each for SEO. Raise your registration fee. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.
While our focus on this guide is how to use socialmedia to promote our events, we’ll also need to consider the other available channels and best practices. For example, we can break down the marketing objective into: Total number of registrations. Number of free registrants. Number of paying registrants.
From socialmedia marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.
With that being said, we can generally break down most event marketing strategies into four different phases: Pre-Event Registration. This phase happens before you open the registration/ticket sales for the event, and the main objective of this phase is to generate buzz. Event Launch and Registration. Registration Closing.
The success of your event probably hinges on your ability to get registrations. And to get registrations, you need to get the word out. SocialMedia Instagram, Facebook, Twitter, Snapchat… these are some of the socialmedia channels that are waiting to help extend your reach.
Looking for more ways to increase the number of registrations or ticket sales for your events? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. If that’s where you are struggling, this is where this guide can help you.
Popular forms of digital event marketing you may encounter include: Socialmedia marketing (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., blog posts, socialmedia campaigns, informational series) How does digital marketing help with events?
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and socialmedia platforms.
The best event websites drive scores of registrations. Make life easy with a single platform streamlining the entire user experience, from registration to networking and onsite engagement. Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. This helps reduce barriers and boost registration.
According to SocialMedia Today, influencer marketing delivers 11x higher ROI than traditional forms of marketing, and that 94% of marketers who’ve used influencer marketing found it to be a very effective tactic. Search Engine Optimization (SEO). Why you need an influencer marketing strategy? Brand Engagement.
Leverage different platforms: socialmedia, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. Generating 10% more opportunities for sponsors and partners Increasing socialmedia engagement by 10% before, during, and after the event.
Event websites, email, promo codes, PR, Google Ads, socialmedia, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals.
Event websites, email, promo codes, PR, Google Ads, socialmedia, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals.
35% purchased/boosted a socialmedia ad. By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Optimize each for SEO. Also, 83 percent of exhibitors have purchased at least one sponsorship in the last two years.
Use social listening – Monitor socialmedia users in your niche and determine the speakers they want to see at an event. Rewarding early birds is a marketing strategy that creates demand throughout the event registration process. This strategy makes use of a psychological phenomenon called social proof.
Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations. You will want to consider: Graphic design for event signage and socialmedia. Marketing and promotion costs. Paid adverts/marketing.
Socialmedia offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. By using this growth hacking approach on your socialmedia channels, you have a low-cost opportunity for experimenting and nothing to lose. What technology and socialmedia do they use?
Without careful planning, registrants may not attend, attendees may leave early, and exhibitors may not attract high-quality leads. Make a great first impression with a stunning, brandable, SEO-optimized event website that integrates with Google Analytics. With a virtual or hybrid format, you can quickly switch if conditions change.
These tools empower event planners to efficiently manage event registrations , streamline communication, gather valuable data insights, and deliver experiences the competition can’t compete with. SEO and SEM: Ensure your event website and content are optimized for search engines to drive organic and paid traffic.
QR codes even provide a seamless way to organize event registrations. . Singapore Management University partnered with EventNook to use QR codes for their event registration and ticketing. Virtual forums have become reality,” Fluix Marketing Manager Maxim Levichev told Social Tables. What this trend means for event venues.
It’s important to understand that a proper event website is more than simply a website with an online registration function embedded. Online registration is obviously an important element of an event website, allowing prospective attendees to easily register for the event online and 24/7. Step 6: Enable online registration.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content