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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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Full-Funnel Trade Show Marketing for B2B SaaS Leaders

Bizzaboo

As a B2B SaaS leader, you know that trade shows are more than just a flashy booth and some branded swag. In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. The answer will shape everything from your booth design and staffing to your pre- and post-show campaigns.

MICE professionals

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The Ultimate Guide to Conference Management: Mastering the Art of Successful Events

Bizzaboo

From choosing the right venue to coordinating speakers, managing schedules, and curating meaningful experiences, conference management requires a combination of creativity, strategic thinking, and an incredible eye for detail. Automate email sequences to personalize messages and optimize delivery timing.

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Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future

Smart Meetings

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

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How to Measure Event Marketing Success

Endless Events

Using registration metrics. Shortly, we’ll be explaining how registration metrics and event ROI use quantitative means to determine if your event has been a success. For example, setting the number of new registrations you want to achieve from a particular email campaign. The main registration sources. Conducting surveys.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility. Pick the low-hanging fruit. Account for accessibility.

Meeting 306
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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

The venue was perfect and the speakers top-notch. No wonder registrations soared off the charts. Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? What if registrants are divided?

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