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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. CTV can deliver high-impact impressions for a fraction of the cost of television ads.

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How Marketers Use Data to Create More Successful Events

Convene by PCMA

Oftentimes you go to a website, you look through 200 sessions and you’re the search engine — the person. So do you have command enough of your information to be able to say, and I’ll make this up in a trade-show context, the average 20 X 20 [booth] gets an average of 100 leads over the course of three days.

MICE professionals

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Bed Banks: Comparing Accommodation, Travel Ancillaries, Connectivity of Hotelbeds, Travco, Bonotel, HotelsPro, and WebBeds

AltexSoft Travel

With these APIs, external developers can integrate their mobile apps and websites with the wholesaler’s products accessing up-to-date availability and rates data. Travel agents can book inventory via a booking website. New static data export ZIPs appear on the Developer Services website. “We Source: Bonotel. Travel ancillaries.

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Best Cvent Competitors and Alternatives in 2024

Eventtia

Disclaimer: This Cvent competitors analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2 score. Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education.

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A Look at the New North Javits Center Expansion

Convene by PCMA

I think the first event I ever attended at New York City’s Javits Center was probably 25 years ago when I was editor at a food retailing website and attended the Fancy Food Show. Indeed, there were signs that the convention center was gearing up for the New York Auto Show while we were there, which opens on April 15.

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AIME Marks A 30-Year Milestone At The Opening

Travel Daily Media

Just as the Australian Open is the first tennis grand slam of the year, AIME is the first international trade show of the business events sector and now the top business events trade show in the Asia-Pacific region. Not only are hotel rooms, restaurants, and retail establishments in high demand, but so is rural tourism.”

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3 Trends for the Future: Amplifying Diverse Creators, Ritualistic Apps, The Artisan Wave

Convene by PCMA

For Convene ’s upcoming March/April issue, I wrote about a new training and mentorship program in the F&B sector of consumer packed goods called “(included) ACCESS” that helps minority-owned brands navigate trade shows, where meeting a retail buyer potentially can lead to distribution deals and success.

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