Advanced Travel and Tourism

OCTOBER 21, 2021

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 246

Audience SEO Advertising Social Media 246

Smart Meetings

JANUARY 28, 2019

Loyal customers may visit your website often, follow you on social media and subscribe to your email list. This is a form of using your online presence to generate more earned media. Update SEO Regularly. That’s why it’s important to consistently research and implement SEO best practices.

SEO 245

SEO Marketing Marketing Website 245

Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Advanced Travel and Tourism

JUNE 30, 2021

Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. As a result, social media is a fantastic place for destinations to reach past, current, and future visitors through UGC campaigns. Social media stats can tell you a lot about your target audience.

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

JANUARY 7, 2019

Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. percent used video. percent used video. Technology Reigns Supreme.

Social Media 256

Social Media SEO Planner Media 256

Traveler's Q

DECEMBER 14, 2023

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Create individual profiles for each speaker or performer on your website, including their biography, photo, and links to their social media.

Website 130

Website Online Social Media Advertising 130

Social Tables

MARCH 14, 2024

Popular forms of digital event marketing you may encounter include: Social media marketing (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., blog posts, social media campaigns, informational series) How does digital marketing help with events?

Marketing 78

Marketing Marketing Social Media Advertising 78

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score.

Platform 246

Platform Organization Tourism Tourism 246

Smart Meetings

FEBRUARY 27, 2023

Optimize each for SEO. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. “Members tend to walk right by them,” stated Corporate Partnership and Sponsorship Consultant Bruce Rosenthal. Use organic and paid digital marketing tactics.

Conference 279

Conference Sponsors Trade Show SEO 279

Endless Events

MARCH 16, 2018

8 Skills for Effective Social Media Management. Being a social media manager means you need to keep up with the latest trends and tools in tech. From the basic writing and editing skills to the more technical SEO and copywriting know-how, a social media manager is truly a jack-of-all-trades.

Audience 258

Audience Social Media Remote SEO 258

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Digital marketing utilizes multiple social media platforms like YouTube, Instagram, and TikTok to engage with audiences and create a solid online presence.

Marketing 243

Marketing Marketing Advertising Audience 243

Solimar International

JUNE 11, 2024

I was looking for an opportunity where my interests in sustainable tourism and social media marketing could be met. Learned to optimize a blog by adding keywords, meta descriptions, and improving content structure to boost SEO performance. As a result, it inspired 11 tourists to come and surf the waves in Robertsport, Liberia.

SEO 52

SEO Social Media Tourism Tourism 52

Endless Events

APRIL 27, 2022

The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As.

Online 177

Online SEO Virtual Events Platform 177

Endless Events

JULY 6, 2018

Building Attendance through Social Media Influence. Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns. This week, we’ve discussed both an old staple of digital marketing: SEO. Which worked better for you?

Trade Show 214

Trade Show SEO B2B Automation 214

Eventtia

JANUARY 2, 2023

Also, a great pre-event page may also help with your event site’s SEO performance. Social Media Marketing. Again, this one is fairly obvious: in this age of social media, it would only make sense to promote your event across social media platforms where your target audience is most prevalent.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Tourism eSchool

JULY 17, 2021

Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers. You own and control your blog content on your own piece of real estate (your website), unlike content you create on social media. You Own Your Blog.

Tourism 57

Tourism Tourism SEO Marketing 57

Sojern

NOVEMBER 29, 2021

Step #3: Adjust Your Site Content to Boost Search Engine Optimization (SEO) . To truly engage with your audience, your content should be meaningful to boost SEO. New content boosts your SEO rating because it shows you’re an engaged and active participant on the internet. Keep Learning .

SEO 89

SEO Website Advertising Booking 89

Eventtia

SEPTEMBER 9, 2022

Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms.

Social Media 62

Social Media SEO Public Relations Social Network 62

Smart Meetings

JANUARY 31, 2019

Other actions you may want to think about include email or mail campaigns, targeted discounts, print media advertising, social media, SEO, paid online advertising and special events. This can include purchasing habits, affinities, social media presence, clickstream data and mobile use, among many others.

Advertising 174

Advertising SEO Vendor Social Media 174

Leonardo

JANUARY 26, 2022

With the rise of social media, it can sometimes seem easier to develop your presence on these channels. walk their own path while still following SEO and user experience best practices. Stronger SEO Capabilities. Improve your keywords, content, headers, social media links so more travel shoppers can find you and book.

Website 72

Website SEO Booking Social Media 72

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. These practices even work in favor of your SEO goals. A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events.

Website 111

Website Automation SEO Prospect 111

Tourism eSchool

JANUARY 15, 2023

Collect and share customer testimonials on your website, social media and eNewsletters. Embed your TripAdvisor reviews directly on your website Share customer Social Media posts on your website. Write as if you are speaking to your ideal customer when writing copy for your website, social media or email updates.

Online 52

Online Social Media Website Advertising 52

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

MAY 14, 2019

Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. You’ll likely also benefit from creating an “events” page.

SEO 141

SEO Proposal Sponsors Events 141

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Digital marketing utilizes multiple social media platforms like YouTube, Instagram, and TikTok to engage with audiences and create a solid online presence.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Digital marketing utilizes multiple social media platforms like YouTube, Instagram, and TikTok to engage with audiences and create a solid online presence.

Marketing 100

Marketing Marketing Advertising Audience 100

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Eventtia

AUGUST 12, 2022

According to Social Media Today, influencer marketing delivers 11x higher ROI than traditional forms of marketing, and that 94% of marketers who’ve used influencer marketing found it to be a very effective tactic. Search Engine Optimization (SEO). Why you need an influencer marketing strategy? Brand Engagement.

Marketing 62

Marketing Marketing Social Media Online 62

Stova

MARCH 14, 2024

Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. Another best practice is to place social media share buttons throughout your site. Plus, they can reduce bounce rates and improve search engine rankings. Build a content-rich site optimized for search engines. Provide round-the-clock support.

Website 64

Website Registration SEO Speakers 64

Solimar International

NOVEMBER 9, 2021

As opposed to social media, blog posts are “evergreen”, as they never disappear in constantly changing feeds. It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. Social Media Storytelling in Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Tourism Tiger

JULY 7, 2023

Discover their benefits, from crafting compelling tour descriptions and itineraries to automating social media management for tour operators. Explore how chatbots, powerful AI language models, can supercharge your content creation process.

Social Media 75

Social Media Automation Media Benefits 75

National Association For Catering ane Events

SEPTEMBER 28, 2021

The special events industry boasts a significant amount of on-stage talent with professional speakers ready to share their insights on everything from design trends to SEO strategies. For example, the social media landscape evolves from year to year.

Speakers 52

Speakers SEO Social Media Audience 52

Tourism eSchool

JANUARY 15, 2023

Collect and share customer testimonials on your website, social media and eNewsletters. Embed your TripAdvisor reviews directly on your website Share customer Social Media posts on your website 3. Write as if you are speaking to your ideal customer when writing copy for your website, social media or email updates.

Online 89

Online Social Media Website Advertising 89

Tourism eSchool

APRIL 30, 2020

Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines. Night Market online, encouraging locals to buy dinner takeaway from a local businesses, then sharing photos from home using #nightmarketathome on social media! Orange has taken it's popular F.O.O.D Accommodation. Rebecca White.

Tourism 97

Tourism Tourism Social Media Online 97

PlannerWire

JUNE 5, 2020

You could even post about what other event planners are discussing on social media, curating the conversations with your own slant on things. Grow Your Social Media Following – by becoming an authority, you’ll boost your social media following which helps you promote your own original content or other offers.

Planner 52

Planner Social Media SEO Media 52

Smart Meetings

APRIL 27, 2021

Before the pandemic, my focus was editorial and site SEO. Budgets were cut, adjustments were made, and I found myself charged with content creation for our social channels. Derek Byrne , social media manager, Visit KC : For every person who lives in a city, there’s a new perspective on what makes it special and noteworthy to visitors.

Tourism 279

Tourism Tourism Communications Communications 279