This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Optimize for SEO: Use search terms like outdoor meeting spaces in [your city] or best hotel garden venues for events throughout your website, especially on pages featuring your outdoor spaces. This ensures potential clients can easily find you when searching for venues online.
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!
Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .
If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.
Bad website design or an unintuitive shopping experience will mean that your work has gone to waste. . If you have a loyal following, create an email subscription option on your website for loyal guests. Once you’ve created the rate and package, you also need the technology to properly market that offer to your desired guests.
How has technology changed the world of hotel marketing? A hot topic in hotel internet marketing is how technology can take the work out of online marketing. The interesting thing about technology companies is that good ones typically change the way we work by disrupting the status quo.
In general, technology has been a top-notch ally to put together world-class events! “ hotjar for tracking on websites. Ahrefs , which does all our SEO tracking. There’s the website that goes along with it. Event apps have opened some fantastic doors for everyone in the industry. BuzzStream for link building.
The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. It’s open to everybody who might be interested in their technology, from laypeople to developers. There are several ways for community members to get involved.
As technology evolves, political campaigns have increasingly turned toward digital marketing as a primary tool to reach and engage with potential voters. However, digital marketing has no limitations, as ads can be placed on various platforms and websites. Experts forecast that this election cycle will amass $10.2
The success of DMOs in emerging destinations now depends on their ability to harness technologies and innovative practices. They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO).
What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. These are essential details you’ll want to know when auditing your website. However, in today’s digital-obsessed world, search engine optimization (SEO) needs to be on your list.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.
We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. Two days of expert-led, tactic-rich SEO and SEM sessions, more intimate networking, and an opportunity to learn from leading marketing solution providers. San Jose, CA.
Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Unfortunately, AI doesn’t always get it right. Vice versa?
Digital Marketing Manager at Leonardo, Rahul Kandi shares what hotels need to know about AI and Google Search Over the past several years, Google has been working to integrate AI technology into its search space. This new innovation became the next big thing for Google.
An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. In this article, we will discuss all you need to know about creating a perfect event website to help your event and your business succeed. Event Website: The Concept.
And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.
To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. This is especially true for event organizers delivering high-quality websites and landing pages on time. Check out G2 and Capterra.
To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. This is especially true for event organizers delivering high-quality websites and landing pages on time. Check out G2 and Capterra.
Instead, they use technology to engage with event content and communicate with their peers, sharing ideas and insights as speakers lead their sessions. Website Builder. Unless you’re keen on building said website from scratch, you may be better off looking for an event management solution that includes a website builder.
Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Travelers are traditionally divided into segments of leisure and business travelers : Leisure travelers is the largest channel of sales, which requires serious technological infrastructure to operate in.
Experiential travel ecosystem: business models, distribution, technologies, and representatives. Technologies. They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Technologies. Technologies. Technologies.
of attendees say they expect in-person conferences to use modern technology (e.g. wearable event technology) Choosing the best software for event planners can feel overwhelming, but it doesn’t have to be. Its user-friendly design ensures all attendees, regardless of technological prowess, can engage and interact with ease.
It includes marketing that uses digital technologies to promote your brand and connect with audience members. Digital marketing utilizes various technologies, like mobile phones, digital media, desktop computers, and the internet, to connect consumers with relevant content, products, and services. mobile app ads) Text messaging (e.g.,
To survive the crisis, hoteliers have to take measures, i.e., prioritize cleaning procedures, adopt contactless technologies — and reconsider their distribution strategy. Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. Via open APIs.
We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. SEOday 2023 is the biggest event of the year for all SEO enthusiasts who strive to lift their business and career to new heights. DMWF Europe 2022. 30 to Feb.
So, let’s talk about what to look for and how technology can help you with both your tasks at hand and strategic purposes. Tour operator technology solutions. So, you need a super-smart combined booking engine that will be able to process both agents’ requests and website reservations. Website builder and content management.
With a formal, well-written press release, you invite relevant media, websites, and also influencers to be a part of your event so they can spread the word to their respective audience. Have a Professional Event Website. However, we’d recommend creating a dedicated landing page for SEO and personalization purposes.
As technology evolves, political campaigns have increasingly turned toward digital marketing as a primary tool to reach and engage with potential voters. However, digital marketing has no limitations, as ads can be placed on various platforms and websites. Experts forecast that this election cycle will amass $10.2
As technology evolves, political campaigns have increasingly turned toward digital marketing as a primary tool to reach and engage with potential voters. However, digital marketing has no limitations, as ads can be placed on various platforms and websites. Experts forecast that this election cycle will amass $10.2
Here we will talk about the ins and outs of the industry, from increasing your inventory to getting the right technology and staying above the competition. Online Travel Agency or OTA is a website (or app) specialized in selling travel services to customers. Websites like Google Flights or Skyscanner aggregate different flight options.
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved SEO rankings : Combining PR activities and marketing efforts can help you get a coveted spot on the Google search page. It must also help to drive sales.
Tool #1: Event website builders create custom sites easily. A new generation of event website builders saves you time and delivers a better user experience. They integrate your event website with the rest of the event management software, so data flows smoothly throughout the platform. Let’s get started.
This destination marketing resource includes topics that span from customer advocacy and inclusive tourism to content marketing and SEO. Best Practices, Trends & Technology. They offer a paid subscription service which unlock valuable information such as consumer surveys, market forecasts, technology trends, and data visualization.
For details on the structure of the exam and testing periods—and to learn more about the online event planning classes—check out the ILEA website. The DES Certification is a direct result of the growing importance and integration of digital technology within the events industry, and is meant to respond to the growth of virtual events.
For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. Digital Marketing: This certification signifies expertise in various digital marketing topics such as email marketing, SEO, metrics, conversions, and more. Learn more: ILEA 3.
To connect with its partners on both ends, it needs strong integration and distribution technologies, as well as the search and booking functionality that matches customer demand. Connectivity with these players allows AA platforms to reach the end customer and drive bookings to the website. Metasearch engines. Source: Airbnb.
On top of this, press releases lend greater credibility to your event while boosting search engine rankings and driving organic traffic to your event website. Optimize your release for SEO by including relevant keywords to attract a wider organic audience. For more information, visit [company website]. Forgetting to follow up.
Introduction The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Write Down Your Goals We all want to find event technology that helps improve the meeting and event planning process, but in order to find the best option, you have to get specific.
This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. December Expo!
The best approach to unifying an event experience is to choose the right hybrid event technology and platform that can facilitate a smooth connection between your in-person and virtual attendees to ensure a unified experience. Optimized for SEO especially for search queries related to your event, industry, and event location.
The technology suggests sessions and networking connections based on the attendee’s preferences as they evolve. We see profitability soar with innovative virtual/hybrid event technologies like these below: AI and ML matchmaking : Connect online and on-site attendees at check-in and create a warm welcome. Monetize elevated experiences.
Technology and equipment: Ensuring the right tech and equipment are in place is an integral aspect of budget planning. of attendees expect in-person conferences to use modern technology (e.g., wearable event technology). Talent and entertainment: Budgeting for performers and entertainment adds wow to your event.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content