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Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. Dial in your local SEO and you can entice as many as 76% of your potential customers to visit your location. The more your site has, the better.
With SEO for travel and tourism, you can improve your travel website’s visibility, attract more visitors, and drive more bookings and inquiries. In a time where everyone is on a search engine and their phones, SEO (search engine optimization) is the key to unlocking your tourism business goals.
With SEO for travel and tourism, you can improve your travel website’s visibility, attract more visitors, and drive more bookings and inquiries. In a time where everyone is on a search engine and their phones, SEO (search engine optimization) is the key to unlocking your tourism business goals.
Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. It’s not enough to see what keywords your users type into Google.
Below are the types of content that resonate with travelers: ■ Blogs and Articles: Write about travel tips, destination guides, and personal travel stories. These provide valuable information and inspire potential travelers. SEO Optimization: Incorporate relevant keywords naturally into your content.
Local travel. Global travel. Get-away-for-the-holidays travel. Here, we’ve assembled eleven tips we use to put engaging travel blogs on the map. To optimize your SEO, make sure you determine and filter these all-important terms into your blog – get noticed by as many people as you can. You name it.
When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.
Virtual event budgets typically don’t include travel costs and have lower registration costs. The bigger the city you’re in, the more likely you’re going to find a translator and save money on costs for travel. Google, too, now knows how to identify captions in videos, which in turn improves SEO.
Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. They’re far more likely to listen to non-brand opinions when choosing where to travel and spend their money. .
Why the right travel keywords are important to reaching your specific audience Imagine a world where travelers, like eager treasure hunters, leave behind a trail of digital breadcrumbs, revealing their deepest travel desires. Or are you touting your bustling city’s nightlife, while travelers crave quiet cultural immersion?
Travel Meets Thought Leadership. Now, it’s attracting high-end travelers who seek to break the boundaries of the mind. Of course, to entice travelers, they also embody the culture of the host city and offer all new takes on touring the locale. There are four basic needs for every attendee. Click To Tweet.
For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Search engine optimization is just that – optimizing. Destination.
Discover why a dedicated website is essential for travel operators beyond social media. Learn how SEO, control, and detailed offerings drive bookings. Contact us for expert tourism websites.
This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score. Fortunately, our Advance Travel and Tourism team of writers is never “at capacity,” and we are always welcoming of new content marketing clients.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.
What’s your favorite place to travel? Specializes in SEO. Here are some ideas for those types of statements: Has traveled to another country this year. Do you have other coworkers attending the event with you or are you buy yourself? Have you been to this city before? What do you like to do outside of work?
Alicia Learner , visitor information services manager, Travel Juneau : The ability to pivot and adapt to a constantly changing situation. Emily Zertuche , vice president of marketing, Visit Corpus Christi : The 2020 year has proven to be the most challenging year for the travel and tourism industry. Adaptability.
If people are coming from out of town, will they be able to travel there easily enough? Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference.
By consistently producing valuable content, leveraging relevant keywords, and optimizing their website, they can improve their SEO ranking and increase visibility in search results. Businesses should focus on creating high-quality, relevant content that appeals to their target audience.
Travelers want a friction-free experience. Step #3: Adjust Your Site Content to Boost Search Engine Optimization (SEO) . To truly engage with your audience, your content should be meaningful to boost SEO. Then, when travelers go to search for terms that relate to your business, you’ll be more likely to be found.
In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.
Most leisure travelers make their final decision on a hotel by visiting its website. You need to include key information travelers are looking for (such as your location, contact information, and a link to your booking engine), but contemporary websites should be an engaging and dynamic experience. . Stronger SEO Capabilities.
Audrey Fairbrother Content and SEO Manager Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience and cultivating the company’s brand voice.
A competitive hotel website establishes a strong online presence that is not only optimized to stand out in search results (better known as SEO) but also optimized for the user experience. Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality.
Audrey Fairbrother Content and SEO Manager Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience and cultivating the company’s brand voice.
Tourism puts enormous pressure on the environment, but it can also have a positive impact when traveling responsibly. As part of our commitment to responsible, sustainable tourism, we support SEO ‘s efforts and give the chance to give back to Oman and its environment.
When international travel shifted in 2020, travelers everywhere were searching for unique destinations that gave them a global experience. Through strategic SEO-driven media relations, we were able to secure media hits such as Go World Travel, MSN , and Fodor’s. Creative Positioning is Necessary.
Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises.
For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. Photoville LA Photoville LA is a photography exhibit and festival (complete with a beer garden, outdoor performances, and a variety of workshops) is housed in a series of traveling storage pods.
Online travel agencies are some of the youngest players in the travel market. Since their appearance in the 90s, they flipped travel distribution, became hotels’ biggest enemies , and changed how people research, plan, and buy their trips. What is the Online Travel Agency? What is the Online Travel Agency?
TIP: Think of your Ideal Customer’s key motivation for travel , or what their major challenges are when planning holidays, and share ways you can help achieve their motivation, or solve their challenges. This is another important SEO optimisation tactic (as above). Connect with your Potential Customers.
If you operate a travel business, you most likely deal with multinational customers, and it’s crucial for you to localize your content and services and make them more understandable. And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. And it works.
Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR. But unique offers create an authentic connection with travel shoppers. 4 Aspects Travel Shoppers Look For in Special Offers. A better strategy is to sell based on experiences.
Audrey Fairbrother Content and SEO Manager Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience and cultivating the company’s brand voice.
Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.
Audrey Fairbrother Content and SEO Manager Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience and cultivating the company’s brand voice.
Download Case Study Audrey Fairbrother Content and SEO Manager Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience and cultivating the company’s brand voice.
Audrey Fairbrother Content and SEO Manager Audrey Fairbrother is the Content and SEO Manager at Hotel Engine. She spends her days writing about all things business travel, researching topics that are important to Hotel Engine’s audience and cultivating the company’s brand voice.
Fantastic for Search Engine Optimisation (SEO). Developing and implementing a SEO strategy is vital for tourism businesses. If you've optimised your articles for relevant search queries , they are likely to turn up in searches by your Ideal Customer who is typing in their questions into smartphones before and during travel.
Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). The way people live and travel changed drastically, so the industry had to adjust for the modern-world conditions. Understanding the air travel market. Customers are the buyers of travel products.
Home Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers By Paige Rowett Published on December 21, 2022 People rarely travel for travel sake these days. Interest-based travellers likely have a few destinations on their hit-list at any given time. Conscious Visitors.
The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. Keeping travel channels up to date has long been a pain point for hoteliers—now more than ever with limited resources and narrower margins.
If it is possible for your type of business, if you haven't already, how can you adapt and innovate your tourism experience in light of current health and travel restrictions? Essential business travellers? In Australia, many accommodation providers have closed for non-essential travellers. Locals stuck at home in lock down?
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