This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sure, landing pages, socialmedia, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of socialmedia in marketing. However, there’s more to incorporating socialmedia into your marketing strategy than just sharing videos and pictures.
having 50% more socialmedia impressions than your previous event). Engaging with event sponsors. Access is the admittance to offers like an invitation to a post-event party or one-on-one time with a speaker. PURPOSE: Engage attendees and build socialmedia presence. Networking with other attendees.
Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Socialmedia mentions: create your own event hashtag or socialmedia profiles. Speaker profile visits. Speakers logged in : number or %. Average speaker rating. Sponsor revenue.
What we found is that it really does us no good to source the speakers more than six months out because something will come up then they’re not able to do it. I would say it takes about two hours per speaker that you have. Even as simple as telling our webinar speakers, okay, you have to turn your camera on.
Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. The best emcees energize the crowd, keep them attentive and get them excited for the next speaker. The Best Speakers.
Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.
From choosing the right venue to coordinating speakers, managing schedules, and curating meaningful experiences, conference management requires a combination of creativity, strategic thinking, and an incredible eye for detail. Automate posting schedules and monitor socialmedia performance metrics with analytics tools.
Your speakers, your agenda, everything like that. So if you’re sending out updates about speakers and things going on, or even if someone signs up for your newsletter to stay tuned to what’s going on with your conference, put banner ads in the email. What’s really cool is that you can sponsor that.
Is it even possible to entice sponsors within this paradigm? On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. If you’re in it for the financial perks, sponsors need to get their money’s worth one way or another. But where to begin?
For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you. Gamification should help planners achieve their event goals. Gamification Ideas.
This person will moderate the chat, take questions, and pass them on to the speakers, as well as consistently work to engage with those who can’t be physically present. Not Training Your Speakers. Speakers have their work cut out for them. Opting For The Wrong Sponsors. Not Considering Different Engagement Strategies.
As a matter of fact, speakers are such an important part of virtual events, we strongly recommend you choose people with previous remote experience. 6 Wrong Sponsors. But one of the biggest virtual event mistakes lies in the choice of sponsors. Sponsorships will stay alive and well in virtual events. 8 Not Rehearsing. . #
Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Podcasting can be a new place to give value to your sponsors, year-round. Seek Out Sponsors.
SocialMedia. Is social sharing within the event app encouraged, or restricted? Is this a public event with links to socialmedia platforms, or is this a private event that should only be held within the event app? Do you need to account for company or sponsor logos? Will you have any featured speakers?
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. What do your attendees think about your event? Are they likely to support your event next year?
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) Source Event Sponsors One of the biggest hurdles for event planners is cost. To find event sponsors, you must start your search ASAP. What’s your budget?
Using event apps and socialmedia to measure engagement. Shortly, we’ll be looking at using apps, socialmedia and surveys as tools to measure your attendee engagement as a more subjective means of how to measure event marketing success. Were event sponsors satisfied and are they committing to a continued relationship?
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. You can get the host or speaker to do a show of hands, or ask people to use your hashtag to send questions.
Do you just want a speaker talking to the audience? Find Speakers. The speakers are one of the most important parts of the show. Ask your speakers and influencers to post on their social channels about your event. Also, send out all press releases to media outlets to spread awareness of your event.
Thanks to socialmedia—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. It typically begins with a short presentation by a guest speaker, followed by a question and answer session with time to mingle afterwards. Will there be enough engaging activities?
Through a platform, you can gather data, share resources, and even increase the visibility of your event sponsors. Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Speaker bios. Seventy-five percent of event app developers report adoption rates of 60% or more.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Personalize the meeting as much as possible.
Do it like they do in awards nights, with grand entrances and photo ops for socialmedia. On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in.
The highlights or the recap of the experience can easily be compiled and shared on your socialmedia channels, within blog posts, landing pages, or even webinars. If you listen closely, every SocialMedia Manager within a 500-mile radius has sighed in joyous relief. Put Your Videos Out There. Well, you can do it too!
Patterns of consumption have indeed changed drastically when compared to a pre-socialmedia world. Endless monologues from the speakers wasn’t something attendees loved with in-person, to begin with. But when it came to events, things remained pretty much linear. The Art of Storytelling.
But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Give attendees extended access to a platform where they can meet other community members, attend webinars, ask questions, and interact with sponsors. Higher Event ROI.
Selecting speakers, sessions, and topics. Engaging with audience and media. Monitoring and posting to socialmedia, including creating an event hashtag. A larger event could have full-time socialmedia managers, while a smaller event may just have one or two photographers who can capture everything.
Promoting your event on socialmedia is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. Sponsored updates can be seen on a user’s update stream and even on their mobile devices. LinkedIn Sponsored Update. Never used LinkedIn for event promotion
There’s no point in explaining all the pros of embedding a socialmedia strategy in your virtual event promotion. Refrain from putting all of your eggs in a single basket and develop a holistic socialmedia strategy that includes graphics that can be shared in several different channels and increase visibility and engagement.
This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. If your virtual event will offer ten hours, along with extra perks and state of the art speakers and trainers, you can charge double or more – $700 and above. This is, of course, a hypothetical example.
While our focus on this guide is how to use socialmedia to promote our events, we’ll also need to consider the other available channels and best practices. Photos and videos from speakers/talents. Headliner announcement: announcing keynote speaker or headliner. SocialMedia Event Promotion: Tips and Tricks.
Increase your presence on socialmedia. socialmedia wall). Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. Your speakers and emcees should also know about the experience you’re planning.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from event marketing and promotion to socialmedia and technology. Strategies like selling tickets directly on socialmedia instead of on a ticketing page also got. This Year’s Event Statistics. The numbers are in for this year!
One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. A note to planners : The virtual booth offerings for exhibitors and sponsors are limited, but the built-in floorplan amplifies traffic to the onsite booths. Albert’s Aha! Building events since : 2015.
Applying for sponsorship is just the first step; after that comes nurturing and cultivating the relationship so you have a sponsor that you can work with long-term and for subsequent projects. How and where the sponsoring company will be promoted. That is, whatever the sponsor is asking for in return, give that and then some.
In the Multicultural Marketplace, DMO-sponsored booths suppliers who represent diversity and the community and are then assigned appointments with domestic and international buyers, press and socialmedia influencers.
Lead with Understanding: Coach and speaker Vera Jones shared the secrets for empathetic leadership. Thank you to our fabulous sponsor-partners for bringing the wow. Just as passing a ball isn’t successful if the person doesn’t catch it, telling a person something isn’t communicating unless the person can understand it.
There are different ways to set up event registration, but generally speaking, there are two ways event planners can implement registration: set up a microsite : an event website that highlights certain aspects of their event, such as their speakers, community page, FAQs, and more. In the 21st century, data is king.
Do you need exhibitor and sponsor activations? Are you planning on having sponsors involved in the virtual event? Will it include adds or an aggressive socialmedia campaign? Do you want someone to train your speakers? And having a speaker who’s a bad engager is a big no-no in the spectrum of virtual events!
This year’s conference successfully attracted the highest attendance that ADMEI has seen in years with nearly 250 in attendance , from sponsors and exhibitors to speakers and attendees, including 91 first-time attendees. We left inspired by meaningful connections and equipped with industry best practices. Stay informed.
No economic good will be successful if we don’t have social good,” said Sherrif Karamat, PCMA president and CEO, in a small breakout room before the final speaker (more on actor Geena Davis later) took the stage to address the approximately 3,800 people who traveled from 36 countries to be there for the flurry of networking and education sessions.
A great app will also allow you to track your ROI and monetize sponsors. How can you leverage your app to include sponsors? On top of those basics, the most common tools to include would be a speaker list with bios, geo-alerts, guided tours, brochures, and media resources. What does everyone always have on them nowadays?
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Then comes promotion where youll share the news with your audience through emails, socialmedia announcements, event webpages, or even targeted ads. Why Does Event Marketing Matter?
The VR programming gave participants the ability to virtually explore the interior and exterior of Ford’s vehicles and watch the on-demand virtual Ford stage for speakers and presentations. Immersive events also attract media attention. And planners know, socialmedia attraction also means exposure, ticket sales and company growth.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content