This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If that truly is the case, another question quickly arises: how to promote events without socialmedia? How effective is socialmedia marketing anyway? Community is one way to go about promoting events without socialmedia, but it’s not just any community that will do. ” Lean On Your Sponsors.
Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Most attendees walk around events with immediate access to socialmedia.
Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . Fortunately, all you need is a little elbow grease to find sponsors.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
You need to get sponsors to foot part of the bill for the event. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign. After all, what event doesn’t need extra funds?
With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging socialmedia. Sponsoring Newsletters Sponsoring newsletters can be an effective way to reach potential clients directly in their inboxes.
having 50% more socialmedia impressions than your previous event). Engaging with event sponsors. PURPOSE: Engage attendees and build socialmedia presence. One way to drive engagement at your event, with the added benefit of getting your socialmedia accounts buzzing is to gamify socialmedia promotion.
For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you. Gamification should help planners achieve their event goals. Gamification Ideas.
Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Socialmedia mentions: create your own event hashtag or socialmedia profiles. Sponsor revenue. Sponsor/ exhibitor satisfaction : measure with a survey. Sponsor logos clicked.
Also, consider a special offer when it comes to sponsors’ products that they serve. So for example, if one of your sponsors sells shampoo, maybe offering 50% off their shampoo, let’s do it. Maybe you can say, “Hey, if you’d like to meet one of our sponsors leading up to the event, here’s a meeting link.”
According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on socialmedia. Are they authentic with their content – especially from their previous sponsored posts? This is how powerful influencer partnerships can be.
In today’s digital age, socialmedia has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into socialmedia marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.
And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. Big time sponsors get a general session everyone has to attend and then others get a breakout room or maybe an exhibit booth. And usually, the answer is a resounding yes!
Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Podcasting can be a new place to give value to your sponsors, year-round. Seek Out Sponsors.
Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. These three strategies to get the most out of a sponsor partnership: 1. Resist the urge to begin a sponsor relationship by flooding email inboxes with your initial proposal. Maintain the Momentum Afterward.
Make sure you promote your event via the following: Organic and paid socialmedia Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions. To find event sponsors, you must start your search ASAP.
Rounding out the top three challenges: working with a tighter budget and locking down sponsors. Surprisingly enough, socialmedia isn’t the main driver. On the bright side: budgets overall appear to be increasing—38 percent of the 1,200 planners surveyed foresee a bump in budget growth. percent used video.
Leveraging SocialMedia: Utilize socialmedia platforms to create buzz, share updates, and engage with potential attendees. Automate posting schedules and monitor socialmedia performance metrics with analytics tools. Use tools to automate scheduling and distribution across multiple platforms.
Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.
Even in the age of socialmedia and Skype, 84% of people still prefer in-person interactions. You can always follow up after networking event using socialmedia. Gain SocialMedia Attention. The point of an event is to break away from socialmedia just for a day. Not-So-Instant Results.
Using event apps and socialmedia to measure engagement. Shortly, we’ll be looking at using apps, socialmedia and surveys as tools to measure your attendee engagement as a more subjective means of how to measure event marketing success. Were event sponsors satisfied and are they committing to a continued relationship?
Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos. This makes it easier for those of us who love live-tweeting events as a means of taking notes and sharing key takeaways with our socialmedia followers.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Personalize the meeting as much as possible.
SocialMedia. Is social sharing within the event app encouraged, or restricted? Is this a public event with links to socialmedia platforms, or is this a private event that should only be held within the event app? Do you need to account for company or sponsor logos? What level of customization is needed?
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Socialmedia. Post-Event Debrief Questions For Sponsors. Check Your Event ROI.
With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. Instead, connections and event-related experiences were at best scattered across several socialmedia platforms.
6 Wrong Sponsors. On the contrary; the digital world offers endless new possibilities for planners to promote their sponsors and for sponsors to get potential leads from the virtual experience. But one of the biggest virtual event mistakes lies in the choice of sponsors. And that means minimizing distractions.
While our focus on this guide is how to use socialmedia to promote our events, we’ll also need to consider the other available channels and best practices. When discussing various socialmedia event promotion strategies below, we’ll also use these phases as the foundation. SocialMedia Event Promotion: Tips and Tricks.
Engaging with audience and media. Monitoring and posting to socialmedia, including creating an event hashtag. A larger event could have full-time socialmedia managers, while a smaller event may just have one or two photographers who can capture everything. Getting funding from sponsors and grants, if needed.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Measure ROI for sponsors and exhibitors. What do your attendees think about your event?
Through a platform, you can gather data, share resources, and even increase the visibility of your event sponsors. Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Seventy-five percent of event app developers report adoption rates of 60% or more.
Increase your presence on socialmedia. socialmedia wall). Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. Experiential events can be a goldmine for user-generated content.
Decide your marketing channels to promote your event: socialmedia, email marketing, podcasts, blogs, ads, etc. These may include: Socialmedia. Secondly, make sure you gather feedback from attendees, sponsors, exhibitors, and other event stakeholders. Choose the best way to deliver your content. Paid search.
Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Anybody can launch a free community on socialmedia or communication platforms, but they do not hold as much potential as community platforms. Step 5: Include Event Sponsors.
And so I actually encourage our speakers to use their own PowerPoint template with their contact information, their socialmedia hashtags. As opposed to free socialmedia days and things like that. So there’s a possibility you could have thousands of people access it within a five year period.
Thanks to socialmedia—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. For large scale events, it’s worth connecting with commercial partners who are prepared to sponsor and promote the event to their customer base. Will there be enough engaging activities?
Promoting your event on socialmedia is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. Sponsored updates can be seen on a user’s update stream and even on their mobile devices. LinkedIn Sponsored Update. Never used LinkedIn for event promotion
To engage younger demographics, try promoting cause marketing campaigns on socialmedia. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use socialmedia to promote your charitable cause.
The highlights or the recap of the experience can easily be compiled and shared on your socialmedia channels, within blog posts, landing pages, or even webinars. If you listen closely, every SocialMedia Manager within a 500-mile radius has sighed in joyous relief. Put Your Videos Out There.
Marketing teams spend valuable time developing messaging , blog content, socialmedia campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. SocialMedia Mentions. Website Traffic by Promo Codes.
This week, we have a few tips for making your trade show booth stand out and managing your socialmedia better. Winning the attendees' attention needs to start way before the booth is set up, beginning with the first event tweet or post sent on socialmedia Click To Tweet. Mission Control For Your SocialMedia.
Give attendees extended access to a platform where they can meet other community members, attend webinars, ask questions, and interact with sponsors. By freeing your attendees, sponsors, and exhibitors of time bounds, there are now more opportunities to delight them and successfully reach your event goals. Higher Event ROI.
They also work as event promotion and marketing being spread across attendees socialmedia channels. Carefully placing logos during your event will increase sponsor’s brand awareness. Make sure to really take advantage of logo placement by offering sponsors opportunities for placement in event entrances for maximum visibility.
Do it like they do in awards nights, with grand entrances and photo ops for socialmedia. On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content