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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Most attendees walk around events with immediate access to socialmedia.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
You need to get sponsors to foot part of the bill for the event. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign. After all, what event doesn’t need extra funds?
Technological considerations play an important role in creating RFPs. Your technology can make or break your event. SocialMedia. Is social sharing within the event app encouraged, or restricted? Make sure you fully understand the client expectations so your technology can support these expectations effectively.
That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. You see, gamification has a lot more to do with psychology than technology. having 50% more socialmedia impressions than your previous event). Engaging with event sponsors. But, does this really work?
Sure, landing pages, socialmedia, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of socialmedia in marketing. However, there’s more to incorporating socialmedia into your marketing strategy than just sharing videos and pictures.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. They use basic metrics like number of attendees, leads generated and socialmedia mentions. The reason?
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Sponsor logos clicked.
This exciting event trend has been around for ages, but thanks to the speedy development of event technology solutions, it has now reached brand new heights. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. Gamification Ideas.
That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Source Event Sponsors One of the biggest hurdles for event planners is cost. Instead of trimming event perks to meet your budget, you can source sponsors to make events more affordable.
Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. Maintain the Momentum Afterward.
This comprehensive guide will delve into the intricacies of conference management, from the initial planning stages to post-event analysis, equipping you with the knowledge and tools to navigate challenges and leverage cutting-edge technologies to ensure your event’s resounding success.
Rounding out the top three challenges: working with a tighter budget and locking down sponsors. Surprisingly enough, socialmedia isn’t the main driver. Technology Reigns Supreme. On the bright side: budgets overall appear to be increasing—38 percent of the 1,200 planners surveyed foresee a bump in budget growth.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Preparation matters.
Just because we live in the 21st century and technology is pretty much ubiquitous, that doesn’t mean every attendee is tech-savvy. Owning a phone and a computer doesn’t equate being a master at all things technology-related! How well do they deal with technology? 6 Wrong Sponsors. Who are your personas?
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. The pandemic ushered in changes that many event planners are still getting adjusted to, such as the normalization of virtual events, futuristic event technology, and new ways of delivering content.
Increase your presence on socialmedia. socialmedia wall). Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. Experiential events can be a goldmine for user-generated content.
Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Opting For The Wrong Sponsors. The importance of sponsors can’t be overstated, but rushing to choose anyone that’ll have you isn’t the best way to go about it. What type of sponsors would make sense in this scenario?
Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. Decide your marketing channels to promote your event: socialmedia, email marketing, podcasts, blogs, ads, etc. These may include: Socialmedia. 3 EVENT MARKETING STRATEGY TYPES.
Projection mapping technology allows you to give even the mos t mundane venues a gorgeous makeover. They stated they created “ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Leverage Technology. LED tunnels are a perfect example of a grand entrance idea that leverages technology.
While we were cooped up inside our homes, waiting for the return to in-person events , many event technology companies got to work and came up with amazing software solutions that make the event registration process even more valuable to event planners. All The Exciting Event Technology! In the 21st century, data is king.
Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Socialmedia. Post-Event Debrief Questions For Sponsors. Check Your Event ROI.
Despite various event technology solutions that make the virtual audience feel like an equal participant at hybrid events, it’s nonetheless hard for the speaker to engage two audiences at the same time. When planned asynchronously, those benefits only deepen in their impact. Higher Quality Interactions At The Event. Higher Event ROI.
The crux of merging VR media and technology with the event and hospitality industries is in their shared inclination and motivation to effect experiences. Smart Meetings talked to Scott Schoeneberger, managing partner at Bluewater Technologies Group Inc., Immersive events also attract media attention.
Marketing teams spend valuable time developing messaging , blog content, socialmedia campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals?
Patterns of consumption have indeed changed drastically when compared to a pre-socialmedia world. Attendees crave better experiences each time they tune into a virtual event, something that is on par with the technology we have available in the year 2020. But when it came to events, things remained pretty much linear.
Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. Be Mindful Of Your Technology. In virtual event planning more than ever, technology takes the driver’s seat. This is a good time to tie up loose ends post-event.
Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Anybody can launch a free community on socialmedia or communication platforms, but they do not hold as much potential as community platforms. Step 5: Include Event Sponsors.
Instead, they use their devices to: Share slides, quotes, and interesting facts on socialmedia. How Today’s Technology Turns Phones into Allies. For example, show organizers can run presession trivia games to engage attendees with their housekeeping slides and their sponsors. Take notes. So, what are these tools?
Through a platform, you can gather data, share resources, and even increase the visibility of your event sponsors. Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Seventy-five percent of event app developers report adoption rates of 60% or more.
While our focus on this guide is how to use socialmedia to promote our events, we’ll also need to consider the other available channels and best practices. Even with all the newer marketing channels and technologies, email marketing continues to be the most effective promotional channel when it comes to promoting an event.
Applying for sponsorship is just the first step; after that comes nurturing and cultivating the relationship so you have a sponsor that you can work with long-term and for subsequent projects. How and where the sponsoring company will be promoted. That is, whatever the sponsor is asking for in return, give that and then some.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! What we’ve been preaching instead is a radical shift in your event planning mindset: putting event technology at the center of your event strategy. And so naturally, the market followed.
This week, we have a few tips for making your trade show booth stand out and managing your socialmedia better. It merged technology with new ways to connect the performers to the audience. Mission Control For Your SocialMedia. Socialmedia is a bit like exploring outer space.
How to kick up the empathy and excitement-quotient at events Smart Meetings Extraordinary Texas Event at Omni Barton Creek Resort & Spa in Austin brought leadership strategies, technology innovations, experiential gifting and fun F&B ideas from the award-winning magazine to life for three days and we are sharing the aha moments with you.
Networking games that incorporate technology: 1. Matching technology also allows you to determine an event objective or goal. There is technology that already exists that can create the strategic seating assignments for you! Challenges could include things like: Visit 3 sponsor booths who seem most interesting to you.
Do it like they do in awards nights, with grand entrances and photo ops for socialmedia. On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in. Technology is your friend here.
Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated socialmedia content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.
This year’s conference successfully attracted the highest attendance that ADMEI has seen in years with nearly 250 in attendance , from sponsors and exhibitors to speakers and attendees, including 91 first-time attendees. We left inspired by meaningful connections and equipped with industry best practices. Staying ahead of the curve.
Which theme will make both sponsors and event goers happy? It’s also fairly complicated, and you have to deal with everything from technology to partners and sponsors. Socialmedia is another field altogether, and knowing how to create a good video is just the start. SocialMedia for Trade Shows.
The difference between AI and most technology like socialmedia is that it doesn’t put distance between people,” he said. “The The difference between AI and most technology like socialmedia is that it doesn’t put distance between people,” he said. That is the threat,” he said.
So imagine that anything was possible for your event, without technological or budgetary constraints. What existing event technologies do you already have for registration and/or networking? Do you want an expo hall or sponsor type of experience? Virtual events offer a lot of brand new possibilities. Do you need captions?
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