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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Most attendees walk around events with immediate access to socialmedia.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? There are also metrics related to email, socialmedia, and others that can guide you to creating a praiseworthy event. What does it really take to engage socialmedia audiences? Click To Tweet.
Fortunately, with the help of socialmedia , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of socialmedia. Facebook is without a doubt the most popular social network and it is followed by Twitter and Instagram. Yes, socialmedia helps here too.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Ten years have passed, and it was quite a decade of technology. So, here are at the Event Tech Podcast, we dedicate ourselves to exploring all things related to technology in our industry. It’s undeniable that in the past decade, technology has taken a giant leap. And so far, we’ve covered some incredible topics.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and socialmedia posts. “We
While the way forward might have been uncertain a year ago, the path is now becoming very clear: event technology should be at the core of your event strategy. marketing efforts : reach your audience through ads, socialmedia, and email marketing. Step Aside, Event Technology Coming Through!
Technological considerations play an important role in creating RFPs. Your technology can make or break your event. SocialMedia. Is social sharing within the event app encouraged, or restricted? Make sure you fully understand the client expectations so your technology can support these expectations effectively.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. They use basic metrics like number of attendees, leads generated and socialmedia mentions. The reason?
If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Socialmedia worthy location can be a hit by itself! Ask participants to respond to online questions using hashtags on socialmedia or a survey that’s projected onto a screen.
Surprisingly enough, socialmedia isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while socialmedia marketing came in second place, at 49 percent. Technology Reigns Supreme. percent used video. percent in 2019.
That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. You see, gamification has a lot more to do with psychology than technology. having 50% more socialmedia impressions than your previous event). PURPOSE: Engage attendees and build socialmedia presence.
Event Live Streaming: The Technology Side. Obviously, if we’re dealing with live streaming, we’re dealing with technology. “An important thing to keep in mind is that your audience needs to have one of those socialmedia accounts in order to watch”, Will reminds. ” Sounds pretty good so far!
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Preparation matters.
This comprehensive guide will delve into the intricacies of conference management, from the initial planning stages to post-event analysis, equipping you with the knowledge and tools to navigate challenges and leverage cutting-edge technologies to ensure your event’s resounding success.
Sure, landing pages, socialmedia, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of socialmedia in marketing. However, there’s more to incorporating socialmedia into your marketing strategy than just sharing videos and pictures.
Despite advances in event technology and event apps, the behind-the-scenes of the industry is still filled with old practices. Likewise, there is no widespread adoption of best practices such as “bottom-of-the-funnel” metrics and even event marketing technologies. Is SocialMedia Marketing Too Hard? Try This Shortcut.
Using Technology to Boost CSR Engagement Technology can enhance engagement and streamline CSR activities, making it easier for employees to get involved and stay connected. Utilize SocialMedia: Share your CSR initiatives and success stories on socialmedia to showcase your company’s commitment to giving back.
Stay Up to Date on New Technology. Post-event, send out surveys to attendees about every aspect, from cleanliness to food, to technology. Learn How to Use SocialMedia. It cannot be said enough: Socialmedia is crucial when it comes to events nowadays. More : This January, Resolve to Boost Your EQ.
With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. The conversation kicked off with a reflection on the industry’s transformation since 2020 “Covid was a huge changer for the industry,” Stichtenoth noted.
And don’t forget to use technology, since interactivity is built into it. They also focused on first-time experiences, with technology playing a key role in keeping interaction alive. 8 Skills for Effective SocialMedia Management. It also happens to be one of the strong points of technology.
In today’s episode of the Event Tech podcast , Will and Brandt share some of the latest AI technology news, their thoughts on how you should embrace the fast-growing technology, and what they’d like to see from it moving forward. Humans generate all of those things now, which can be equally terrible when generated by AI technology.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Socialmedia mentions: create your own event hashtag or socialmedia profiles. Engagement KPIs. help you reach your event goals.
SocialMedia Advertising Socialmedia channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Michele Dobnikar has 30 years of experience in the technology industry and is president of GlobalMeet.
Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. From event apps to and matching software to wearable technology and private socialmedia groups, there are a ton of different ways to use technology to enhance your events.
Another excellent tool you need under your belt is a solid socialmedia strategy. This makes having an active socialmedia presence a non-negotiable these days. This special report sums up just how much of a role technology has to play throughout your event’s lifespan. Event Tech Is Going Strong in 2018.
The Brew Crew explains everything in layperson’s terms and gives the listeners some advice about getting started in the exciting world of futuristic event technology. as a comparison: socialmedia and not being present due to smartphones are antithetical to experience design.” to using Fortnite as a venue.
This exciting event trend has been around for ages, but thanks to the speedy development of event technology solutions, it has now reached brand new heights. Some compete for awards, some enjoy competing, while others appreciate social recognition and socializing. Gamification Ideas.
Event Platform & Other Event Technology. Email marketing is still the most effective, but you can also dedicate a portion of your budget to paid adds, socialmedia advertising, and other marketing channels. That way, they will experience the local flavor and have a truly exciting experience.
Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. Start your dialogue with decision makers through more personal communication, either at networking events or via socialmedia.
That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Endless Events’ technology solutions make it a cinch to sprinkle more frequent events into your 2023 marketing plan. You’ll need an event technology platform to track all your KPIs in one place.
“There’s an entertainment aspect to all of this,” DeLuca says, adding that the events are intended to create an immersive entertainment experience as well as an immersive technology experience with marketing visuals. “We Extending Digital Reach.
Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. Decide your marketing channels to promote your event: socialmedia, email marketing, podcasts, blogs, ads, etc. These may include: Socialmedia. 3 EVENT MARKETING STRATEGY TYPES.
Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.
And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual event technology over the past 18 months.
Once a distant concept, this technology has become indispensable for creating more efficient, engaging, and personalized events. Facial recognition technology can ensure that only registered attendees access the event, preventing unauthorized entry and enhancing overall security.
He most recently served as global president of Deployed Technologies (DTech), and he brings with him over three decades of experience in luxury hospitality companies. She has worked in the industry for 11 years and brings vast expertise in divisions across socialmedia, electronic marketing, sales and revenue management.
While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed socialmedia post or optics that are not aligned with the DEI or sustainability goals of the company. Security now includes technology. Technology Risks.
Harness the power of socialmedia at every stage. Events are all about building and celebrating community, and socialmedia platforms are a natural complement to this. Begin by advertising your hybrid event via your socialmedia platforms. Good luck and enjoy!
Increase your presence on socialmedia. socialmedia wall). Remember: event technology solutions alone are not enough to turn your event into a boundary-pushing experience. Design your events with the experience in mind and use technology to support you in that vision. Engage All Senses.
We are seeing giant leaps forward in technology. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST. However, this bleeding edge technology in AI is not quite ready for mainstream use yet. Assistive technology.
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