Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Promote Sustainable Tourism Practices.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media. Website Landing Pages. Social Media Videos. That thing is video deployment. Explainer videos.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. Use the data you collect to upload custom audiences and find similar audiences to target on social media.

Advertising 245

Advertising Website Social Media Audience 245

Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. and Blacks in Travel & Tourism.

Registration 257

Registration Tourism Tourism Culture 257

Advanced Travel and Tourism

OCTOBER 21, 2021

Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. According to Social Media Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business.

Audience 246

Audience SEO Advertising Social Media 246

Advanced Travel and Tourism

SEPTEMBER 19, 2024

Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. Build Your Local Citations Ensure your business name, address, and phone number (NAP) are consistent across your website, social media profiles, and online directories.

SEO 130

SEO Tourism Tourism Travel 130

Tourism eSchool

AUGUST 19, 2021

3 Story Ideas for Social Media Posts and Blog Articles. Are you looking for ideas of content to share on Social Media or your Blog? Are you wondering what you should be posting on your destination or business Social Media channels as you emerge from Covid-19 restrictions? By Rebecca White. Inspiring Stories.

Social Media 77

Social Media Media Tourism Tourism 77

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

Tourism 119

Tourism Tourism Trends Social Media 119

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 206

Marketing Marketing Travel Travel 206

Advanced Travel and Tourism

JULY 12, 2022

And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes. The average response rate for brands on social media is five hours. You can find out by looking at data like Google Analytics, booking data, and website traffic. How does your brand stack up?

Travel 246

Travel Travel Social Media Booking 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.

Marketing 243

Marketing Marketing Advertising Audience 243

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Promotion 98

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? YouTube is #2 most important social media platform in Australia with Facebook placing #1. So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?

Tourism 90

Tourism Tourism Social Media Website 90

Travel Daily Media

OCTOBER 8, 2024

The post Tourism Authority of Thailand hosts networking event for Asian KOLs appeared first on TD (Travel Daily Media) Travel Daily Media. The Tourism Authority of Thailand (TAT) hosted a networking dinner for over 100 key opinion leaders (KOLs) from China and Singapore.

Networking 93

Networking Tourism Tourism Social Media 93

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines.

Tourism 97

Tourism Tourism Social Media Online 97

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. DST is one of four regional tourism organisations in Tasmania. Facebook became our primary channel for referrals on social. By Paige Rowett. Published on November 6, 2020.

Website 98

Website Social Media Tourism Tourism 98

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales). By Rebecca White. Ask customers to share.

Online 90

Online Tourism Tourism Social Media 90

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Smart Meetings

FEBRUARY 14, 2023

Moreover, certain organizations, such as Tourism Diversity Matters (TDM) have made it their mission to guarantee that the tenants of Diversity, Equity and Inclusion (DE&I) are embraced throughout the hospitality industry to confront ethnic disparities and promote strategies to retain diversity within the workforce.

Hospitality 238

Hospitality Entertainment Tourism Tourism 238

Dana Communications

APRIL 4, 2024

Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc. Get Social – These days, social media and travel are inseparable. These are the places to flaunt your destination’s strong points and your absolute best tourism photos. The more the better.

Booking 143

Booking Social Media Online Website 143

Tourism Tiger

DECEMBER 4, 2023

Besides reading reviews about your business on TripAdvisor, people will browse your profile. Is one extra sale worth it? Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy. Here’s Our 12 Steps: 1. Be descriptive in the business name. People should be able to […]

Website 94

Website Tourism Tourism Online 94

Smart Meetings

AUGUST 5, 2021

New website, event, social media and mobile tracking tools can optimize how local communities and global visitors work together toward shared goals, while providing more first-party data for participating organizations. Effective data management is now critical for delivering business intelligence to partners.

Sustainability 246

Sustainability Social Media Panel Trends 246

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.

Tourism 130

Tourism Tourism Advertising Regulations 130

Endless Events

FEBRUARY 23, 2018

You also need the crowd that goes with it, aka social media, and the online influencers who lead them. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. However, technology alone won’t cut it. Click To Tweet.

Events 233

Events Automation Venue Certification 233

Tourism Tiger

OCTOBER 3, 2024

Explore the latest website features by Tourism Tiger, including custom maps, calculators, global colors, and social media integrations designed for tour operators.

Website 52

Website Tourism Tourism Social Media 52

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. You need to ask yourself first and foremost if you were a customer seeing your website, brochures or social media channels for the very first time whether they really show – and ultimately sell – your experience. By Lachlan Swan. Your place is amazing.

Tourism 96

Tourism Tourism Social Media Website 96

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

Tourism 98

Tourism Tourism Trends Sustainability 98

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Here are eight reasons why you should join our virtual team and embark on a remote sustainable tourism internship with Solimar International: .

Tourism 98

Tourism Tourism Remote Social Media 98

Solimar International

JULY 12, 2022

A question we always get in our line of work is can tourism really support conservation efforts? Yes, conservation and tourism are interconnected in many ways! Tourism involves visiting places of interest, and conservation involves protecting places of interest. Types of conservation to support through tourism.

Tourism 98

Tourism Tourism Social Media Culture 98

Tourism eSchool

DECEMBER 14, 2020

Website Itineraries: Get specific and detailed. You most likely have suggested itineraries on your destination website. However, we find destination website itineraries can be a little general, or they are trying to support too many different visitor groups, which ends up not really helping anyone. Leverage State Itineraries.

Marketing 98

Marketing Marketing Social Media Website 98

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97

Tourism Tourism Marketing Marketing 97

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Destination experiences – if you’re a destination, odds are your Regional or State Tourism Organisation will have a few great images on their Media Libraries, but probably not all.

Tourism 89

Tourism Tourism Social Media Website 89

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. It may seem like travel journalists will just use a search engine or social media to research their stories. Thinking about revamping your website?

Website 87

Website Media Social Media Publishing 87

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. Never-the-less, Tourism Australia remain optimistic and have earmarked 2025 as the year that the nation get’s the numbers back to pre-COVID levels in their new Corporate Plan.

Tourism 95

Tourism Tourism Travel Travel 95