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Whitepaper Download: How to Leverage Social Media in Tourism Marketing

Advanced Travel and Tourism

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. But how can DMOs best utilize social media in their marketing efforts? Travel and tourism are no exception.

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. Another interesting video trend is watching with no sound.

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How To Prepare For A Career In Event Planning

Endless Events

Then, there are also e-books, whitepapers, and event industry blogs or podcasts that keep everybody on top of the most important event trends. . Nevertheless, they are a great way to get acquainted with relevant industry trends and thought leaders. Experience The Best Way To Prepare For A Career In Event Planning.

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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Use the data you collect to upload custom audiences and find similar audiences to target on social media. Download our whitepaper for the full rundown on data collection and more – 2022 Travel Trends Forecast. And remember: you can still track valuable first-party analytics about your website visitors.

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What Does Success Look Like for Gen Z Planners?

Smart Meetings

Fact: What this generation is concerned about is the planet, climate, human element, technology, digital content and AI , according to a Whitepaper from the HR platform Workday. Just listen to the chatter on LinkedIn, TikTok and other social media platforms, you will get an earful about what is wrong with the new generation of employees.

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Event Predictions for 2025

Convene by PCMA

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. 2024 has certainly been event ful year.

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.