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Navigating SEO for Travel & Tourism Whitepaper: Local SEO for the Travel Industry

Advanced Travel and Tourism

Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. Build Your Local Citations Ensure your business name, address, and phone number (NAP) are consistent across your website, social media profiles, and online directories.

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. Use the data you collect to upload custom audiences and find similar audiences to target on social media.

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How To Craft Enticing Event Sponsorship Packages

Bizzaboo

Gather audience insights: Use surveys, social media analytics, and attendee feedback to gather detailed information about your audience. Similarly, you can also offer a thought leadership package that comes with exclusive roundtable discussions and whitepaper collaborations. This can help you differentiate your packages.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Thanks to website cookies, collecting feedback and reviews, and providing opt-in preferences, marketers can create a unique personalized experience and build strong relationships with travelers. Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.