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Thanks to website cookies, collecting feedback and reviews, and providing opt-in preferences, marketers can create a unique personalized experience and build strong relationships with travelers. Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.
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When marketing copy misses the mark, it’s not just a matter of unread emails, low engagement on socialmedia, or abandoned blog posts. However, the same group reports that over half of this content fails to deliver valuable insights. ( The implications of this disconnect are far-reaching.
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