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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options.

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9 Ways to Grow Your Email Database

Motivation Excellence

Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Promote your email newsletter at networking events. Trade shows and local business expos aren’t just for product demos and swapping business cards.

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How PCMA Chapters Will Celebrate Global Meetings Industry Day

Convene by PCMA

Travel Association, created GMID to showcase the impact that business meetings, conferences, conventions, incentive travel, trade shows, and exhibitions have on people, business, and communities. Travel Association, getting more than 40 million social-media impressions worldwide and reaching more than 8.5 million users.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees.

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INBOUND Workshop Recap: Building a Post-event Strategy To Drive Pipeline

Bizzaboo

Over the years, various estimates have been made about the percentage of trade show exhibitors that don’t follow up with leads, but the estimates are consistently between 80% and 95%! While you’re at it, incentivize attendees to share their experiences on social networks to drum up more buzz for your next event.

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How Marketers Use Data to Create More Successful Events

Convene by PCMA

So do you have command enough of your information to be able to say, and I’ll make this up in a trade-show context, the average 20 X 20 [booth] gets an average of 100 leads over the course of three days. It’s really the expected value of your event that you’re trying to calculate. Where Can I Find The Silver Lining?’

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

These apps offer a range of features, including schedules and agendas, information about sessions and speakers, interactive maps, and social networking capabilities. Event Apps Event apps have become increasingly popular in recent years due to their ability to provide convenient and personalized experiences for attendees.