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Los Angeles is the New Sports Capital of the World

Smart Meetings

But with 10 major league professional sports teams, two new stadiums, and an all-star lineup of major events coming to the city, L.A. It has an array of other unique venues that can be utilized for activations and parties that major brands and sponsors can utilize. is looking a lot sportier these days.

Sports 128
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Kentucky Derby: A Masterclass in Managing Big Traditions from its 150th Year

Smart Meetings

million tuned in for the “most exciting two minutes in sports” at watch parties all over the world, many with mint julep at hand. It is the longest continually held major sporting event in North America and many of its traditions are sacred to fans; but that doesn’t mean the program forgoes new experiences.

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How to Get Event Sponsors Your Attendees Will Love

Social Tables

You’re searching for the formula of how to get event sponsors that will positively resonate with your attendees. And in order to do so, here are the three crucial parties to consider: 1) you, 2) your audience, and 3) the sponsors you’re targeting. However, what you haven’t done enough research on are your sponsors.

Sponsors 114
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Hybrid How-To: A Guide to Hosting Successful Hybrids

Smart Meetings

Think sports broadcast or late-night talk show. Then there are your sponsors and exhibitors. Certainly, a critical element to any event success, but now that we have a virtual and in-person environment, we need to create more diverse sponsor and exhibitor packages,” she says. Peltier says. Lastly, insights. “We’re

Sponsors 279
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Parade Planning: The Moving Spectacle

Smart Meetings

Holidays, historic occasions, themes, fruits, vegetables, sports, animals and all types of food are celebrated by costumed people marching down a street. Don’t forget, you’ll need similar (and often separate) accommodations for your staff, vendors , volunteers, sponsors, media, security, talent and parade participants.

Sponsors 203
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What is Stopping International Attendees from Returning to U.S. Conferences?

Smart Meetings

Japan: Visit California Global Managing Director in Japan Marjorie Dewey reported that when the MLB Dodgers signing pitcher Yoshinobu Yamamoto, it ignited sports fans all over the country and boosted Southern California tourism. Focus on sporting culture and experiences she suggested to lure them to the U.S.

Attendee 246
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Preview Las Vegas 2024 Talks Formula 1 and A’s Move to the City

Smart Meetings

Along with the ~316,000 tickets the November event sold , there were also other visitation stats to consider: the influx of Las Vegas visitors excited to be a part of the weekend with no direct connection to the race, as well as F1 mechanics, engineers, sponsors and caterers, all of whom have free time around the race.

Sports 246