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Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. What are they, what’s their use in the events industry, and are they the next big event technology trend? Tune in and find out. NFTs: Hype.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing Event Technology Trends 2022. Brandt and Will give the audience a one-hour rundown of event technology trends of 2022.
You need to get sponsors to foot part of the bill for the event. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign. After all, what event doesn’t need extra funds?
Technological considerations play an important role in creating RFPs. Your technology can make or break your event. Make sure you fully understand the client expectations so your technology can support these expectations effectively. Do you need to account for company or sponsor logos? What data do you need post-event?
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. The good news is the latest ROI technology provides powerful tools to measure event impact based on the data. The reason?
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Sponsor logos clicked.
Just because we live in the 21st century and technology is pretty much ubiquitous, that doesn’t mean every attendee is tech-savvy. Owning a phone and a computer doesn’t equate being a master at all things technology-related! How well do they deal with technology? 6 Wrong Sponsors. Who are your personas?
That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Source Event Sponsors One of the biggest hurdles for event planners is cost. Instead of trimming event perks to meet your budget, you can source sponsors to make events more affordable.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? Integrating Emerging Technology. Vaibhav Jain is founder and CEO of the virtual and hybrid event technology company Hubilo.
Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. Maintain the Momentum Afterward.
Here at Endless, we frequently produce virtual events managing all of our clients’ technology (from cameras to software, when I say ALL). And what will you do to keep your sponsors happy? Consider Your Sponsors and Exhibitors . Virtual Sponsors. You have visualized how to keep your exhibitors and sponsors happy.
Truth is, a digital experience can cost anywhere from $3,000 to $300,000, and even reach seven figures depending on several aspects, from the technology employed to how much labor is necessary to get things going. What does your sponsor forecast look like? Did you have sponsors in your previous event?
Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and event apps, Event registration software, Other attendee tracking software solutions. Modern solutions such as QR codes , RFID technology , or event apps make for a pleasant experience.
This exciting event trend has been around for ages, but thanks to the speedy development of event technology solutions, it has now reached brand new heights. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. The pandemic ushered in changes that many event planners are still getting adjusted to, such as the normalization of virtual events, futuristic event technology, and new ways of delivering content.
But with news of the Omicron variant changing day-to-day, conference organizers and sponsors are using the skills they’ve acquired in Covid times: flexibility and leveraging virtual options to replace some face-to-face experiences. At CTA, we believe passionately that innovation and technology will make a better world,” he said.
She continues, “This new hybrid model is really fostering a much deeper engagement set between both of those audiences, by way of more evolved event technology and online event platforms. Technology is also going to allow you to take an adaptable approach to space planning that can keep up with these constant changes in policy and protocol.”.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
Leverage Your Sponsors. Much like your virtual speakers, the sponsors of your virtual event are important stakeholders. The more qualified people they have in the audience, the more benefit they get out of sponsoring your event, right? Remember that this is also in their best interest!
The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. Organizer/Sponsor Benefits. Rewarding attendees for desired behaviors can increase interaction with sponsors and messaging. Attendee Benefits.
Projection mapping technology allows you to give even the mos t mundane venues a gorgeous makeover. They stated they created “ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Leverage Technology. LED tunnels are a perfect example of a grand entrance idea that leverages technology.
While we were cooped up inside our homes, waiting for the return to in-person events , many event technology companies got to work and came up with amazing software solutions that make the event registration process even more valuable to event planners. All The Exciting Event Technology! In the 21st century, data is king.
Events should move from 3 days to 365 days, and from a week activation into a year-long activation with technology being a part of that solution,” said Giberti. Customers, sponsors, and exhibitors are demanding a different value proposition. Plus visitors and speakers want a different way to engage with the event.”.
Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.
Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. Thanks to event technology, event profs do not need to do their own analysis to see whether their efforts yielded a positive event ROI. Not only is event planning somewhat of an art form, it can now also be a science!
That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. You see, gamification has a lot more to do with psychology than technology. Engaging with event sponsors. PURPOSE: Boost engagement with sponsors or exhibitors. But, does this really work? Networking with other attendees.
Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Opting For The Wrong Sponsors. The importance of sponsors can’t be overstated, but rushing to choose anyone that’ll have you isn’t the best way to go about it. What type of sponsors would make sense in this scenario?
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! What we’ve been preaching instead is a radical shift in your event planning mindset: putting event technology at the center of your event strategy. And so naturally, the market followed.
“Planners have to worry about their sponsors, stakeholders, executives, and attendees. How can they know whether an event technology solution will be well-supported? Post-event follow-up is another important aspect of great customer support in event technology. Customer Support Spotlight: Hubspot.
They give us concrete advice on building out backup plans and communicating with attendees, sponsors, and exhibitors. ” Disruption-Proof Events For Sponsors & Exhibitors. ” In his opinion, sponsors would more readily invest in disruption-proof events. “We need a technology plan. .”
And obviously, this is all possible thanks to technology and a quality Internet connection. Activating Exhibitors And Sponsors. Sponsors will continue to be a big part of events, even as they shift to virtual. Head out to our article about the subject for an in-depth guide! But the number one way to go about it is through data.
And quite frankly, even if you know what you want to do, the technology doesn’t really exist on the level that we want it to. If you get that live engagement, it makes your sponsors happy and you can get more sponsored dollars. I think stuff is coming, but we are desperately needing some better technology right now.”
Foster Lasting Relationships Events are really all about relationships, so your event plan should prioritize fostering lasting connections with attendees, sponsors and partners. Showing up once a year to ask for money isn’t the best way to ensure you have valuable sponsors each year. With that said, don’t just change for change’s sake.
At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy. You can flaunt a brand as part of the decor, which can especially delight your sponsors and exhibitors. If you have any questions about event strategy, technology, and design, feel free to reach out to us.
Kyle says that he and his team considered over 500 event technology providers and ranked them based on several parameters. “That was one of the key features that we’re not seeing enough in event technology today,” Kyle says. It’s really about putting on the shoes of your attendee or sponsor,” says Kyle.
And thanks to state-of-the-art technology and data analysis, their numbers of satisfied attendees and sponsors are growing around the world. ABTS Convention Services is the only provider of white glove travel, lodging, concierge, and compliance services for international attendees of major medical association events.
Along the way, I started running into challenges that I thought technology could help with,” Ryan says. My sponsor dollars went through the roof.” . Very quickly the brands that were sponsoring our event wanted it at their other Capitol Hill events. We ended up landing on NFC and RFID technology to do that. Will agrees.
Finding a partner or a sponsor oftentimes isn’t easy. However, if you’re tight on cash, you need to try and look for sponsors or partners. For example, if you’re hosting an event and you are a small tech company, try to figure out what other company (a partner or a sponsor) would benefit from having their logo displayed at your event.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These customer reviews include: “Great platform, even better customer service and support.
From camera operators to event hosts, make sure that each team member who has a hand in launching a meeting is fully trained on the technology and any applicable apps, understands what the goals are, knows the end-to-end agenda, and is invested in seamlessly connecting the virtual and live components. Preparation matters.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Post-Event Debrief Questions For Sponsors. How do we boost interactivity for the event?
In this special edition of Smart Moves, get to know Kim Niederman, the new CEO of GlobalMeet GlobalMeet , a leader in virtual event technology, announces Kim Niederman will serve as the company’s CEO. GlobalMeet’s event technology makes fully interactive, live events available for audiences numbering over 100,000.
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