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In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Identify trends in what sponsors appreciated most and what had less impact.
While the providers do in most cases want you to give them your email address and a bit of demographic info to get the goods, these ebooks, whitepapers, and ecourses offer real value, not just product pitches. Content Summary: Want to know the current trends and best practices when it comes to working with sponsors? Media Type.
The community model has established itself as one of the biggest event trends of 2022. With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. IMEX also recognizes community as one of the biggest event trends.
Think VIP networking sessions, custom matchmaking for sponsors, and even AI-powered personalized agendas. By analyzing attendee satisfaction, engagement levels, and behavior, youll uncover trends and preferences that can inform everything from content development to venue selection. A personalized user experience can be a game-changer.
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