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In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Identify trends in what sponsors appreciated most and what had less impact. The solution?
While the providers do in most cases want you to give them your email address and a bit of demographic info to get the goods, these ebooks, whitepapers, and ecourses offer real value, not just product pitches. Content Summary: Want to know the current trends and best practices when it comes to working with sponsors? Media Type.
This same concept can be applied to sponsors of your event. Whitepapers. Whether they’re affiliates, co-marketing partners, investors, or just brands you’d like to work with, getting them to be a part of your event can have benefits for all parties involved. Follow-up kit. Digital fatigue is real, and it’s an absolute terror.
Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up. Leverage touchpoints for insights: If attendees want info but don’t want to talk to a sales person, Klik can be programmed to let attendees download a whitepaper, sign up for a webinar, or something else entirely.
According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge. A customer who attended a webinar will get more points compared to a customer who downloaded a whitepaper.
With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. host sponsor giveaways and gamified challenges. Audience Engagement Stretches Beyond Singular Events.
Think VIP networking sessions, custom matchmaking for sponsors, and even AI-powered personalized agendas. From blogs and whitepapers to case studies and product demos, there is a wealth of knowledge waiting to be tapped to help you create unforgettable event experiences that drive engagement, ROI, and attendee loyalty.
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