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American Express offers an affiliate program for the airline companies. Receiving a card by Amex, travelers are able to collect discount points by purchasing one of many affiliate members fares. In 2012, KLM Royal Dutch launched a social media initiative aimed at connecting its passengers via Facebook or LinkedIn.
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Its adoption started back in 2012 and is still ongoing. Imagine a tour operator who takes groups to visit authentic tribes of Papua New Guinea – they might only want to help their customers find flights to a specific destination and get an affiliate commision. Pros : easy way to earn affiliate commissions, easy integration.
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