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We are biased against truly creative event design

Conferences that Work

A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. Consequently, planners restrict the entire focus of creative event design to novel visual and sensory elements. Truly creative event design We are biased against truly creative event design.

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WEC 2024 in Louisville Lifted Spirits with a Tactical Chaser

Smart Meetings

Nearly 1,900 people (700 of them identifying as meeting planners) traveled to Kentucky International Convention Center for the three-day event with a robust hosted-buyer component. Real-world Up-skilling Two floors down in the education sessions, attendees were earning certificates in Event Data Analytics and Healthcare Meetings Compliance.

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MICE professionals

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5 Hybrid Event Examples To Inspire Your Process

Endless Events

Lately, we’ve been diving deeper into the exciting world of hybrid events. In the form of hybrid event examples you can learn from! The result are these five incredible hybrid event examples that have taken place or will do so in the near future. Apple Special Events. Yes, we know you’ve been eager for this.

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Mixed Reality For Virtual Events With Touchcast!

Endless Events

Edo Segal is the founder and CEO of Touchcast , an innovative solution that’s bringing a human connection back to virtual events. And the price for not delivering will be having a significant portion of your audience walk out on your event. But how do partners like Endless Events and Touchcast come in?

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Crafting Corporate Events That Resonate with Gen Z

Endless Events

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. What events do they enjoy? Gen Z includes people born between 1997 and 2012.

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How the Responsibilities of Conferences Mirror Those of Media Platforms

Conferences that Work

Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. Design in flexibility. Jeff Jarvis Similarly, peer conference designs are transparent. Give them power. A good platform is transparent.

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Connect the dots not collect the dots

Conferences that Work

Seth Godin makes the same point when talking about the future of education and what we can do about it in his 2012 TEDxYouth@BFS talk. Instead, design meetings to connect the dots Here are five suggestions: Build your event around conversation rather than content. Watch this 30-second clip. Ask the right questions.