Consolidation of “Leisure” Destinations Through Sporting Events: The Case of Saudi Arabia and the Paris 2024 Olympics
Interface Tourism Spain
JULY 26, 2024
In the case of Saudi Arabia, the country has invested considerably in organizing high-profile events such as Formula 1, the Spanish Super Cup, and the Dakar Rally. Destination Promotion and Marketing Sporting events offer a global platform for the promotion and marketing of tourist destinations.
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