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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
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Two free easy ways to create graphics for blog posts and presentations

Conferences that Work

As they tell you in SEO School, every post has at least one image. Scenes from a peer conference—part 2 Since 2012, I’ve had the privilege of designing and facilitating the annual Vermont Vision for a Multicultural Future Peer Conference. Note: I am not a graphics wonk.)

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Google’s top rank without any SEO, how’s that? In 2012, KLM Royal Dutch launched a social media initiative aimed at connecting its passengers via Facebook or LinkedIn. So working with metasearch engines is profitable for an airline, because it increases the visibility of your fares on the global market.

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Creative Methods to Generate More Revenue for Your Event

Maritz Global Events

Optimize each for SEO. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective to these blog posts. Commit to Sponsorships. Use organic and paid digital marketing tactics. Yes, it will cost you money. You can find her on Twitter @DedeMulligan.

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Branding vs. SEO: Striking the Perfect Balance

Gavel International

Reading Time: 4 minutes In today’s interconnected world, the art of branding has collided head-on with the science of search engine optimization (SEO). THE BRANDING vs. SEO TUG OF WAR Imagine you’re at a bustling trade show. This way, you maintain your brand voice while improving your SEO.

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