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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). UA wasn’t designed with our modern technological needs in mind, for obvious reasons.

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). UA wasn’t designed with our modern technological needs in mind, for obvious reasons.

Website 26
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Two free easy ways to create graphics for blog posts and presentations

Conferences that Work

As they tell you in SEO School, every post has at least one image. Scenes from a peer conference—part 2 Since 2012, I’ve had the privilege of designing and facilitating the annual Vermont Vision for a Multicultural Future Peer Conference. Note: I am not a graphics wonk.)

SEO 88
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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Travelers are traditionally divided into segments of leisure and business travelers : Leisure travelers is the largest channel of sales, which requires serious technological infrastructure to operate in.

Airlines 121
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Branding vs. SEO: Striking the Perfect Balance

Gavel International

Reading Time: 4 minutes In today’s interconnected world, the art of branding has collided head-on with the science of search engine optimization (SEO). THE BRANDING vs. SEO TUG OF WAR Imagine you’re at a bustling trade show. SEO TUG OF WAR Imagine you’re at a bustling trade show.

SEO 52