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Hilton Purchases Graduate Hotel Brand for $210 Million

Smart Meetings

Acquisition accelerates growth of lifestyle market Thursday, Hilton announced it had agreed to purchase the Graduate Hotel brand for $210 million. Ben Weprin, also the founder of Nashville-based real estate company AJ Capital Partners, founded Graduate Hotels in 2014.

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How To Prepare For A Career In Event Planning

Endless Events

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

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Smart Moves in Vienna, Fari Islands and More

Smart Meetings

Roland Hamberger Roland Hamberger As the managing director at Rosewood Vienna , the brand’s first hotel in the German-speaking market, opened in August 2022, Hamberger will lead the hotel in engaging guests with Austrian culture, providing exceptional services and amenities and reinforce the Rosewood brand’s sense of place philosophy.

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Smart Moves in Laguna Beach, Dubai and More

Smart Meetings

Muhly is director of sales, events and marketing for Hyatt Regency Portland at the Oregon Convention Center. Before working in sales and marketing, he spent 15 years in food and beverage roles with Hyatt. She comes from nearby destination organization Visit Dana Point, where she worked as director of sales and marketing.

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Caesars Launches Wellness Menu Ahead of IMEX

Smart Meetings

“Caesars has long offered innovative wellness options for employees and accommodated clients; it was time to make the services easier to access by packaging it all up in a ‘menu’ that could start a discussion,” said Reina Herschdorfer, director of marketing, national meetings and events with Caesars Entertainment.

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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. If so, I can send you more detailed information regarding these campaign components.

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20 Outstanding Examples of Experiential Marketing

Bizzaboo

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

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