Tourism eSchool

SEPTEMBER 19, 2021

Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. Via signage in visitor centres or via social media profiles. No asking = less sharing!

Online 90

Online Tourism Tourism Social Media 90

Tourism eSchool

JULY 17, 2021

Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers. In this article, I've outlined 9 reasons why blogging should be a key part of your Tourism Marketing Strategy: 1. You Own Your Blog. It’s low cost, high conversion.

Tourism 57

Tourism Tourism SEO Marketing 57

Crowdriff

OCTOBER 30, 2017

So, we’ve compiled a list of 9 creative UGC marketing campaigns to give you ample inspiration, and help you start reaping the benefits of UGC. Last autumn, Explore Georgia decided to reach out to an underserved demographic in the destination marketing market: millennial pet owners. Why this UGC marketing campaign stands out.

Marketing 52

Marketing Marketing Social Media Media 52

Social Tables

OCTOBER 14, 2016

Social Media. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. But don’t let the social media fun grind to a halt when the event kicks off. I am going to #CASEDI in January.

Audience 68

Audience Social Media B2C Networking 68

Crowdriff

SEPTEMBER 19, 2017

When Jeff Robinson began working for Visit Indy as a digital designer 11 years ago, the destination marketing organization had only just begun its transition from print to digital. Instead, the all-digital strategy mixes significant social media spends with real life activations and user-generated content.

Marketing 52

Marketing Marketing Social Media Advertising 52

Crowdriff

MARCH 27, 2018

As the newest destination marketing organization in the state of Florida, and with both a limited budget and a small in-house team, Destination Panama City relies on its community to help fill the gaps in its marketing resources. . In Panama City, we heavily market our historic districts. Situated on the north shores of St.

Platform 52

Platform Marketing Marketing Social Media 52

Motivation Excellence

SEPTEMBER 6, 2019

A 2014 study suggests the reason is because happiness from an experience is longer-lasting —a counter-intuitive concept, considering that experiences are by nature less permanent than items. Subscription boxes are all the rage in the consumer market. All of which could be considered corporate perks. Experience-Based Incentives.

Incentives 130

Incentives Certification Social Media Education 130

Crowdriff

OCTOBER 12, 2018

For good reason too — backed with a following of 430k users on Instagram , and 153k on Twitter , they’ve proven that it pays off to invest in social media. Here are 3 important lessons learned from our joint webinar: 1 | Encourage and engage social advocates. As of today, #ExploreBC has been used nearly 4.6

Social Media 52

Social Media Tourism Tourism Media 52

Crowdriff

NOVEMBER 6, 2018

John Light, who manages web and eTourism for Visit Harrogate , explains that the regional marketing entity, Welcome to Yorkshire , won the official bid to host the race (Harrogate is a town within Yorkshire). “Our The success of their initial Tour Wall gallery opens new doors to UGC marketing.

Affiliate 52

Affiliate Social Media Tourism Tourism 52

Convene by PCMA

FEBRUARY 24, 2022

Erin O’Brien has been promoted to become the organization’s director of marketing and content. O’Brien joined Visit Omaha in 2014 as a social media manager. She has more than 20 years of experience in customer-driven insights, marketing, and brand-building communications. Ryan Paterson.

Social Media 52

Social Media Banking Hospitality Tourism 52

Bizzaboo

APRIL 1, 2024

The Top Reasons for Event Failures with Prevention Strategies Event planning is a multifaceted endeavor, encompassing everything from logistical coordination to marketing. Prevention strategy: Develop a comprehensive marketing strategy that targets your desired audience through the right channels.

Logistics 103

Logistics Events Advertising Event Planning 103

Crowdriff

AUGUST 3, 2017

Let’s take a look at how how 4 DMOs are marketing their destination’s biggest events, and take inspiration from their creativity. Visitors who share photos of the Balloon Fiesta can use the #PictureABQ hashtag on social media, for a chance to win a grand prize of a free hot air balloon ride. 1 | New Orleans TMC: Mardi Gras.

Promotion 52

Promotion Social Media Tourism Tourism 52

PXCom Media

FEBRUARY 20, 2019

Tourist offices now widely use social media as they understood they are no longer the only one communicating on their territory. The offices’ challenge is to move from holding the territorial communication to managing it, to insure its global marketing consistency.

Communications 52

Communications Communications Tourism Tourism 52

Crowdriff

JANUARY 23, 2018

“We do well, relatively speaking, but we’re kind of at a budgetary deficit compared to some of our competitors,” explained Les Holmlund, a Digital Marketing Consultant at Tourism Saskatchewan. In return the winner was required to blog about their experience, and promote the province on social media. “It The Ministry of Economy.

Social Media 52

Social Media Sports Sponsors Tourism 52

Interface Tourism Spain

APRIL 12, 2023

In approximately 2014, with the consolidation of Instagram, brands began to bet unambiguously on influencers to promote their products. The growing figures of social media, the difference in costs (at least at that time) and the rise in media audiences open to embracing new channels of diffusion, offered solid arguments to start investing.

Travel 52

Travel Travel Social Media Fashion 52

Crowdriff

MAY 10, 2017

Visit Franklin first partnered with CrowdRiff way back in 2014. As a destination marketer who wanted to develop his organization’s brand and connect with more visitors, Josh says choosing to work with CrowdRiff was a no-brainer for him and his team. Hear from Josh himself as he shares how he approaches marketing at Visit Franklin.

Social Media 52

Social Media Audience Online Media 52

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice. How metasearch engines work.

Hospitality 119

Hospitality Advertising Website Booking 119

Crowdriff

AUGUST 29, 2017

Prior to 2012, the state of New Mexico didn’t have a cohesive tourism marketing strategy. Its tourism department focused mostly on providing administrative services and support for its regional destination marketing organizations. Starting Point: Understanding Incorrect Impressions of New Mexico.

Tourism 52

Tourism Tourism Advertising Social Media 52

Social Tables

OCTOBER 6, 2016

This blog written exclusively for Social Tables by Vanessa LaClair , CMP, Event and Social Media Marketing Specialist for the Independent Power Producers of New York, Inc. In April 2014, I renewed my certification for another five (5) years. Study and exam preparation tips from those who have been where you are!

Meeting 60

Meeting Consulting Preparation Certification 60

Social Tables

OCTOBER 6, 2016

This blog written exclusively for Social Tables by Vanessa LaClair , CMP, Event and Social Media Marketing Specialist for the Independent Power Producers of New York, Inc. In April 2014, I renewed my certification for another five (5) years. Study and exam preparation tips from those who have been where you are!

Meeting 60

Meeting Consulting Preparation Certification 60

MeetingsNet

MAY 18, 2017

From marketing to scheduling to formatting, here’s how you can get the most people to get the most out of the webinars your organization produces. Market them the same way you do your in-person events. If your conversion rate is below 35 percent, it’s time to check your marketing strategy (see numbers 1 and 2).

Promotion 60

Promotion Registration Platform Social Media 60

MeetingsNet

NOVEMBER 7, 2017

Destinations International plans to follow up with a related Attendance Promotion Handbook that destination marketing organizations can use to better market the experience their destinations provide. The toolkit is based on the recently released second Decision to Attend Study, which is included in the toolkit.

Social Media 45

Social Media Education Networking Attendee 45

Crowdriff

MARCH 6, 2018

While the King’s hometown draws crowds from far and wide many only come for one specific attraction — so for the marketing team at Tupelo CVB , the goal is to increase overnight/weekend stays. Taking a deeper dive into user-generated content marketing with CrowdRiff. “It Photo courtesy of the Tupelo Conventions & Visitors Bureau.

Location 52

Location Online Website Social Media 52

Gavel International

SEPTEMBER 5, 2022

A 2022 B2B study by the Content Marketing Institute (2) stated that the top three goals of content marketing are to create brand awareness, build credibility and trust, and educate target markets. Nearly 85% of businesses have a content marketing strategy. How important are blog content and social media?

B2B 52

B2B B2C Publishing Social Media 52

Crowdriff

JULY 12, 2017

So even though Brian Twomey, the Head of Marketing Communications for Tourism Ireland , suggests that it was luck that dropped perhaps the most successful destination marketing campaign of the year into his backyard, there’s more to be said about the persistence and creative thinking of Twomey and his agency partners.

Tourism 52

Tourism Tourism Travel Travel 52

Tembusu Events and Communications

FEBRUARY 25, 2021

Not only did they successfully capture the intended market, word spread like wildfire as social media feeds were greeted with bright pink aesthetics and smiley boba cups. This gives the business different ways to attract new clientele and reach into untapped markets. The seller experience.

Retail 52

Retail Fashion Advertising Platform 52

Interface Tourism Spain

APRIL 12, 2023

In approximately 2014, with the consolidation of Instagram, brands began to bet unambiguously on influencers to promote their products. In Spain specifically, according to industry data that collects the Digital News Report 2022, the national market has more than 775,000 subscribers, 94% more than a year ago.

Travel 52

Travel Travel Social Network Media 52

Eventtia

MAY 27, 2024

API Integrations Evaluate the availability and compatibility of API integrations to ensure seamless connections with other tools like CRM systems and marketing automation software. Cvent is primarily an event management platform that provides tools for planning, marketing, and managing events.

Registration 62

Registration Retail Platform B2B 62

AltexSoft Travel

MAY 30, 2023

The platform is a part of Datatrans , a Swiss payment service provider for online shops, mobile apps, and social media. So, we’ll pay more attention to other parameters — pricing, currencies and payment methods supported, focus markets, fraud detection technologies, and the pool of partners from the travel industry.

Travel 52

Travel Travel Airlines Platform 52

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Media 105

Convene by PCMA

JULY 26, 2021

Ashlee Ammons (pictured) and her mother, Kerry Schrader, co-founded Mixtroz, an event-management software company, in 2014. But it turned out just the opposite was true: Ammons becomes only more animated and passionate when speaking about Mixtroz, an event-management software company she co-founded in 2014 with her mother, Kerry Schrader.

Human Resources 98

Human Resources Networking Public Relations Social Media 98

Bizzaboo

JULY 18, 2022

Whether their title is event professional, event marketer, or event influencer, these leaders are redefining the events industry from top to bottom. Global Experiential Marketing Lead/Marketing Manager, Microsoft. Senior Event and Field Marketing Manager, Dremio. Chief Experience Officer, Captivate Marketing Group.

Meeting 105

Meeting Events B2B Consulting 105

ITA Group

FEBRUARY 4, 2021

7 Tactics to Become a Social Selling Pro | Digital Marketing Institute. Today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase. Build Up Your Social Selling CHOPS With Sales Incentives | ITA Group. B2B Growth | Sweet Fish Media.

Training 79

Training B2B Prospect Booking 79

Tourism eSchool

NOVEMBER 19, 2020

There are literally hundreds of ways to promote a business, which is why so many tourism operators get completely overwhelmed at the thought of where to even start with their marketing strategy. Before you choose your marketing activities, you need to know who the right customers are for your business. The answer is simple.

Tourism 40

Tourism Tourism Communications Communications 40

AltexSoft Travel

MARCH 20, 2020

Sadly, the pandemic is expected to result in: a loss of 50 million travel-related jobs worldwide; a 25 percent shrink of global travel; reduce in revenue at least by $113 billion for airlines (and this forecast was made before the closure of the North Atlantic market). Profit losses from coronavirus that could hit popular airlines.

Travel 86

Travel Travel Airlines Tourism 86

Eventtia

NOVEMBER 12, 2024

Email Marketing Integration : Tools for sending personalized emails to attendees. Marketing Automation : Integrate with tools like Mailchimp, Marketo, and Eloqua. Founded in 2014, Eventtia has developed tools that help brands manage and measure in-person, virtual, and hybrid events on a large scale.

Registration 62

Registration Automation Platform Virtual Events 62

Eventtia

NOVEMBER 12, 2024

Event Marketing: Integrated marketing tools enable event promotion through email campaigns, social media integration, and customizable event pages. Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale.

Venue 62

Venue Registration Platform Event Apps 62