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Free Event Planning Tools To Make Work Easier

Endless Events

Another excellent tool you need under your belt is a solid social media strategy. This makes having an active social media presence a non-negotiable these days. Your Complete Social Media Marketing Guidebook. This is an increase of over $50 billion from the first study in 2014.

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How To Prepare For A Career In Event Planning

Endless Events

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

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Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on social media. Now event industry influencers are being asked to do the same thing.

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

Social media. Thanks to event technology and the community marketing model, you can expose your audience to sponsored content all year round rather than just at one in-person event. Here are some activities you can do to keep people in the loop: Share post-event content on social media. Check Your Event ROI.

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More Love for Virtual Attendance at Events

Endless Events

You can market to states and countries that might not have been worthwhile before. A great example of this was the 2014 Convening Leaders events for PCMA. You can boost your marketing efforts by using virtual reality in a few ways. Finally, you can create an on-brand way of marketing your event using VR.

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How Can We Protect Ourselves After the Marriott Data Breach?

Smart Meetings

Are planners—and everyone else—who has booked at Starwood properties since 2014 taking a collective gulp or merely shrugging over the news from Marriott International that as many as 500 million guest records have been breached? Never use the same passwords for email and social media accounts, and certainly not for financial accounts.

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20 Outstanding Examples of Experiential Marketing

Bizzaboo

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105