Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled. “We’re

Trade Show 246

Trade Show Panel Technology Technology 246

Social Tables

OCTOBER 6, 2018

While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. In 2016, millennials became the largest segment in the U.S. Since the meeting industry is shaped by attendee expectations, successful events have to cater to millennials. Millennials are the decision makers now.

Trends 157

Trends Meeting Trade Show Events 157

Endless Events

JUNE 28, 2018

Providing additional conference events and parties to hype up your attendees and build excitement will create loyalty. The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences.

Conference 204

Conference Entertainment Events Social Media 204

Convene by PCMA

MARCH 25, 2024

Leong’s presentation, “The Future Thinkers,” takes place on the event’s “Day Unlearn,” meant to be a source of inspiration for attendees, when speakers like Leong will talk about how they had to unlearn in order to thrive. “I How did you get started in marketing? How can event marketers harness the power of influencers?

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Social Tables

OCTOBER 6, 2018

While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. In 2016, millennials became the largest segment in the U.S. In an industry shaped by attendee expectations, successful events have to cater to their wants and desires. Events won’t ever be the same.

Meeting 158

Meeting Trade Show Events Social Media 158

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Public Relations 99

Public Relations Sports Prospect Audience 99

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers. The Game Has Changed.

Event Marketing 45

Event Marketing Marketing Marketing Speakers 45

Social Tables

MAY 14, 2019

One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose. That’s usually a question of 1) who’s going to benefit from the purpose of the event or 2) who needs to be present to work towards a goal.

SEO 141

SEO Proposal Sponsors Events 141

Bizzaboo

JANUARY 30, 2019

They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b event marketing where your primary audience is, in fact, your very own colleagues. August 3, 2016.

Events 130

Events Remote Communications Communications 130

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

Sports 105

Sports Advertising Events Trade Show 105

Bizzaboo

APRIL 27, 2023

How To Become DES Certified DES event certification consists of three processes: demonstrating previous professional experience in the industry, the DES Online Learning Program, and the exam. The curriculum and exam cover user experience, content development, product launches, audience acquisition, and monetization techniques.

Certification 98

Certification Event Planning Trade Show Training 98

Eventtia

APRIL 12, 2023

What is Brella: an overview Brella is an event management platform designed to help event planners and organizations plan, execute, and organize events of virtually any type and size. It was founded in 2016 in Finland and has since grown to power over 10,000 events worldwide.

Registration 62

Registration Sponsors Virtual Events Website 62

Eventtia

APRIL 12, 2023

What is Brella: an overview Brella is an event management platform designed to help event planners and organizations plan, execute, and organize events of virtually any type and size. It was founded in 2016 in Finland and has since grown to power over 10,000 events worldwide.

Registration 48

Registration Sponsors Virtual Events Website 48

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

Trends 167

Trends Meeting Planner Venue 167

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Table of Contents.

Marketing 105

Marketing Marketing Social Media Media 105

Convene by PCMA

MAY 3, 2023

Convene has written about Berger , a marketing professor at the University of Pennsylvania’s Wharton School of Business, before. Most recently, Magic Words inspired our Event Marketing column , and we interviewed him back in 2015 before he took the stage as a general session speaker at Convening Leaders 2016 in Vancouver, Canada.

Communications 126

Communications Communications Booking Speakers 126