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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. Program Administrators When it comes to the success of your event, content is key — especially if the purpose is to educate or promote.

SEO 141
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A Digital Future in Destination Management: Technology and Innovation for DMOs in 2025

Solimar International

They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Social Media Integration and User-Generated Content (UGC) Social media platforms and UGC are vital for promoting destinations and engaging visitors.

MICE professionals

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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore. This Article was originally published in September 2016, and has been updated in January 2023. If you can’t see a direct link between your investment and sales for your business, then DO NOT INVEST.

Tourism 98
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore. This Article was originally published in September 2016, and has been updated in January 2023. If you can't see a direct link between your investment and sales for your business, then DO NOT INVEST.

Tourism 52
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Top 12 Event Planning Certifications You Need To Propel Your Career

Bizzaboo

Digital Marketing: This certification signifies expertise in various digital marketing topics such as email marketing, SEO, metrics, conversions, and more. Being a PCM in digital marketing will help expand one’s knowledge of digital event promotion strategies.