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Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. Pro tip: Since 2016, content consumption on Facebook has risen 57%.
Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? Tracking metrics like bounce rate, average time on individual pages, etc. is key to keeping up with your audience and continually improving the experience on your site.
Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? Tracking metrics like bounce rate, average time on individual pages, etc. is key to keeping up with your audience and continually improving the experience on your site.
This Article was originally published in September 2016, and has been updated in January 2023. Measure and review your marketing investment on a regular basis to ensure you are achieving a positive return on investment.
This Article was originally published in September 2016, and has been updated in January 2023. Measure and review your marketing investment on a regular basis to ensure you are achieving a positive return on investment.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Previously an obscure hiking spot, Trolltunga saw visitor numbers skyrocket from a few hundred annually to over 80,000 by 2016.
— CrowdRiff (@CrowdRiff) December 28, 2016. This is important for SEO and makes it easier for more consumers to discover your content online. Take this tweet for example: A Picture is Worth 1000 Words: How to Create a #VisualContent Strategy [Podcast] [link] feat. amritachandra via @Uberflip pic.twitter.com/G1dfKq0ACH.
Digital Marketing: This certification signifies expertise in various digital marketing topics such as email marketing, SEO, metrics, conversions, and more. Editor’s note: This blog was published in March 2016 and has been updated for relevance. The program offers three different certifications.
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