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How to Plan the Best Event in 10 Stress-Free Steps

Social Tables

Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. Pro tip: Since 2016, content consumption on Facebook has risen 57%.

SEO 141
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? Tracking metrics like bounce rate, average time on individual pages, etc. is key to keeping up with your audience and continually improving the experience on your site.

Website 26
MICE professionals

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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? Tracking metrics like bounce rate, average time on individual pages, etc. is key to keeping up with your audience and continually improving the experience on your site.

Website 26
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

This Article was originally published in September 2016, and has been updated in January 2023. Measure and review your marketing investment on a regular basis to ensure you are achieving a positive return on investment.

Tourism 52
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

This Article was originally published in September 2016, and has been updated in January 2023. Measure and review your marketing investment on a regular basis to ensure you are achieving a positive return on investment.

Tourism 98
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A Digital Future in Destination Management: Technology and Innovation for DMOs in 2025

Solimar International

They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Previously an obscure hiking spot, Trolltunga saw visitor numbers skyrocket from a few hundred annually to over 80,000 by 2016.

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8 Actionable Ways to be More Effective with Your Visual Content

Crowdriff

— CrowdRiff (@CrowdRiff) December 28, 2016. This is important for SEO and makes it easier for more consumers to discover your content online. Take this tweet for example: A Picture is Worth 1000 Words: How to Create a #VisualContent Strategy [Podcast] [link] feat. amritachandra via @Uberflip pic.twitter.com/G1dfKq0ACH.