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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. The Stress behind Event Management. Make Your Audience Pay Attention.
We all want our audiences to feel special when they come to our events. MTV’s 2017 Video Music Awards would be the perfect inspiration. It merged technology with new ways to connect the performers to the audience. That’s why are always innovating and trying new stage design ideas, new tools, and new tech.
For example, event sessions that are too long can be draining or exhausting for their audiences. Even an event without complex, expensive staging can be engaging with a clear and focused message that resonates with your audience. That gives eventmarketing a powerful message to share.
Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Influencers have a strong understanding of their audience. They can help brands and events alike launch their businesses to new heights. Get Smarter With Your EventMarketing!
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Kim Kopetz is a results-oriented leader with over 20 years of global brand and eventmarketing experience.
The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded eventmarketing experiences makes them more likely to buy the products being promoted.”
As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017. C2 pushes the envelope for event experiences. Forbes uses diagramming software to create industry-leading events.
Brought to light by Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight lays out, this concept of “purposeful meetings” ultimately became the theme of IMEX America 2017 and continues to be the focus of the meetings industry.
While using social media channels to get the word out about your meeting or event might be getting all the attention right now, don’t make the mistake of discounting a tried-and-true channel 91 percent of us check every day: email. . eventmarketers said Wednesdays were the best for them, especially for professional conference promotions.
Blown away… Rachel is a real deal, ass-kickin, eventmarketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.
It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. Event organizers can customize all the fields and organize attendees to best suit your audience to maximize engagement.”
If you’ve been to live events, you know the energy and excitement can be contagious. — Tourism Kamloops (@TourismKamloops) November 2, 2017. Eventmarketing can be a breeze when you have the right tools. Ready to see for yourself how CrowdRiff takes live events to the next level? pic.twitter.com/868cUcF0yk.
In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or eventmarketer can employ. Event planning isn’t easy. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Instagram – Make your event Instagram worthy!
In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or eventmarketer can employ. Event planning isn’t easy. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Instagram – Make your event Instagram worthy!
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Table of Contents.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
Creating eventmarketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell eventmarketing to management? And most importantly: how can I get my marketing to work without breaking my budget?
Conceptualization and Budgeting Define your events main purpose and what you hope to achieve. Corporate events, such as conferences, product launches, and team-building retreats, often focus on networking and brand promotion. Identify your audience and their interests. Engage influencers or partners to help spread the word.
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