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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

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Smart Moves in Orlando, Anaheim and More

Smart Meetings

Meyer is promoted to the role of vice president of government and industry relations. She has been with Visit Greater Palm Springs in 2017, most recently holding the position of senior director of community engagement. She will continue to focus on overall partner investment in marketing programs, education and events.

MICE professionals

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Team Spotlight: Brittany

Advanced Travel and Tourism

She has 5 years of experience in advertising sales, first working in an ad operations role and later promoted to client support/account manager. Brittany began her career in advertising at the Atlanta Journal Constitution in 2017 where she worked as a Multimedia Coordinator and was later promoted to Client Support Specialist.

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Smart Moves in LA, Encinitas and More

Smart Meetings

Dela Fuente rejoined The Hollywood Roosevelt as director of sales and marketing. She was most recently director of sales and marketing at Kimpton Everly Hotel in Hollywood. Alila Marea Beach Resort, Encinitas of Hyatt Hotels promoted Savastano to resort manager. In 2017, she became the acclaimed restaurant’s general manager.

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Smart Moves in New York, Panama City Beach and More

Smart Meetings

Bienvenu is market director of sales of sales and marketing for The Ritz-Carlton, South Beach and The Ritz-Carlton, Bal Harbour , both in Florida. Bienvenu previously worked at W Fort Lauderdale Hotel & Residences; before this, she was director of sales and marketing at W Hollywood & Residence in Los Angeles.

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The Cookie Rollercoaster Continues

Advanced Travel and Tourism

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? Remember, Safari and Firefox started blocking third-party cookies back in 2017. Our industry is evolving. Want to learn more?

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Tips for Increasing Audience Engagement at Events

Endless Events

Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. Are you getting personal enough in your marketing techniques? Surprise, Delight, Succeed to Win at Events and Promotions. Be Heard via Influencer Marketing. People love surprises.

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