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The Cookie Rollercoaster Continues

Advanced Travel and Tourism

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? Remember, Safari and Firefox started blocking third-party cookies back in 2017. Our industry is evolving.

Proposal 246
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Navigating the Future of Data and Travel Marketing

Sojern

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics.

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Cannabis Tourism: Igniting a Special Interest Segment

Dana Communications

In the Colorado Travel Year 2017 Report , 11% of overnight leisure trips identified marijuana tourism as a specific interest – tied with exceptional culinary experiences and only beaten out by brewery tours/beer tasting (12%), cultural activities/attractions (19%) and historic places (28%). Entering the chat?

Tourism 189
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20 Outstanding Examples of Experiential Marketing

Bizzaboo

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105
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How Enjoy Illinois Relaunched an Award-Winning Website that Increased Traffic by 74%

Crowdriff

Though it’s one of the biggest destination marketing organizations in the country, fluctuating budgets have historically left the Illinois Office of Tourism with inconsistent messaging, an out of date online presence and little in the way of visual content. Illinois’ tourism marketing strategy needed some major refreshes.

Website 52
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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121