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The Cookie Rollercoaster Continues

Advanced Travel and Tourism

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? Remember, Safari and Firefox started blocking third-party cookies back in 2017. Our industry is evolving.

Proposal 246
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics.

MICE professionals

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Tips for Increasing Audience Engagement at Events

Endless Events

This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website. Are you getting personal enough in your marketing techniques? The LeadDog Marketing Group took to the airports for the first National Business Travel Day. Be Heard via Influencer Marketing.

Audience 263
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Navigating the Future of Data and Travel Marketing

Sojern

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112
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Cannabis Tourism: Igniting a Special Interest Segment

Dana Communications

In the Colorado Travel Year 2017 Report , 11% of overnight leisure trips identified marijuana tourism as a specific interest – tied with exceptional culinary experiences and only beaten out by brewery tours/beer tasting (12%), cultural activities/attractions (19%) and historic places (28%). Entering the chat?

Tourism 189
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How To Create Your Event Budget

Endless Events

You can take it one step further by getting budget details directly from the vendors’ website or by calling them. You need to think of smaller costs like taxes, fees, gratuity, marketing, and travel. Marketing: What event marketing costs will there? Historical data will help put a benchmark budget in place.

Vendor 329
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Everything You Need To Know To Create Your Event Timeline

Endless Events

Begin event promotion and create marketing strategies. Promotion and marketing are a crucial part of having a successful event. Perhaps you should create an event website! The better you know your audience the easier it will be to choose your marketing channels. . How else will anyone know your event exists?

Vendor 334