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2018eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Where Is Video Going This 2018?
Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. Their support for eventmarketing is ‘largely intuitive, based more on anecdotal evidence than on hard data,’ the executive summary said.”.
This week we are celebrating the new year and looking forward to 2018event industry trends. In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. PS have your seen our guide to 2018Event Trends ?
200+ tips, strategies, templates and tactics to win at eventmarketing in 2018. Your practical eventmarketing plan to quickly grow your event and sell more tickets. Because you create great events. But marketing them is a tough challenge. Why do you need it?
Cema (Corporate EventMarketer Association) is a booming community. In this weeks episode of #EventIcons our guests Kimberley Gishler of CEMA (Corporate EventMarketing Association), and Tom Spano of OpenX will be giving you the inside scoop on CEMA. Event Details of Haute Dokimazo. Upcoming and Industry Events.
This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
2018 in Events: Predictions from Experts. While event tech (AI, data security, VR, and AR) is maturing and would undoubtedly be a centerpiece of many conferences this year, trendsetters are looking several steps beyond at ideas concerning event design and the personalization of the attendee’s journey.
But recent years have seen an increasing number of event management applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking. As part of the run up to IBTM World 2018 in Barcelona Nov. 27-29, IBTM announced the full list of 2018’s finalists.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Understanding Engagement for 2018.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
According to Forbes this 2017, being an event coordinator lands squarely in the 5th most stressful job in their ranking. Aside from rapidly moving deadlines and stiff competition in the industry, eventmarketers also suffer from the strain of travel, constantly keeping up with the trends, and the taxing setup during event day itself.
Standout Booth Ideas From E3 2018. Los Angeles played host to one of the biggest gaming events of the year, and various titles had a field day showcasing their stunning booth designs to nearly 70,000 video game people. Understanding how to build structured data and use Google’s event tag can help you get more exposure.
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy event production guide. Stats All Event Professionals Should Know This 2018. Did you know that 77% of marketers say experiential marketing is already a key component in their advertising strategy?
Plan the event well and you’ll gain the respect of everyone in the organization. eBay Open 2018 Has Some Great B2B Strategies. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. Steal the Headlines with Headliner.
BizBash Live: Florida 2018. Alex Plaxen of Little Bird Told Media ( @APlaxen ). Check out the epic resources mentioned in this episode: EventBots. What’s a Chatbot… and Why Should We Care? The AV Life Episode 69]. Social Wall. Machine Learning Crash Course.
In this past episode, our very own Will Curran joins their hosts Corey Moss, Katye McGregor Bennett, Michelle Loret, Brittney Lanni (their amazing new live events host) to talk about emerging technologies in the event industry, along with creating and augmenting live event experiences. Check-In Tip for a Headache-Free Event.
Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Gen Z Marketing Lessons from VidCon 2018.
Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. Event Coordinators were right up there with military personnel, police, and firefighters in terms of stress. Saves Planners Time.
Cvent Global Planner Sourcing Infographic 2018 Global Event Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare. (i.e.
If the responses are good and the event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment. Bonus Tip: According to our EventMarketing Report , 54% of eventmarketers have trouble showing event ROI to key decision-makers.
Hanging trapeze chairs, a speakeasy, smoothie shots at the revolving entrance, Cirque du Soleil performances… the laundry list of creative, out of the box attractions from Montreal’s C2 conference sounds more like the agenda from a festival than a networking event. And more events.). Published October 6, 2018.
Chloe McAlpin | The Simple Joy Of Being (@chloe_mcalpin) May 7, 2018. There are two particularly effective UGC strategies for boosting attendee engagement with merch: Ask for t-shirt design submissions ahead of your event, then either choose a winner or allow members to vote on their favorite to then print and offer for sale.
The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded eventmarketing experiences makes them more likely to buy the products being promoted.”
That gives eventmarketing a powerful message to share. It also means you can keep the promise of an event that really reflects your audience’s needs and priorities. When franchisees attend an event where everything is curated according to their interests, they’re likelier to make the most of it.
Technology is starting to play a big role in event planner networking. And that trend is expected to continue in 2018. From event apps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events.
Another way of engaging conference speakers work the crowd is that they include event apps that allow for live audience polling. Bizzabo found that “an overwhelming majority of eventmarketers (86%) believe that technology can have a major positive impact on the success of their events.” Dynamic Layouts.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b eventmarketing where your primary audience is, in fact, your very own colleagues. December 20, 2018. Source: Buffer.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. EventMarketerEventMarketer magazine was founded in 2002 and publishes content for the event and trade show industry.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps.
Taylor—along with Hubtag—had made a name for himself in the esports and live eventsmarket. He made valuable connections over the years, including Experient’s live events team. In August 2018, he joined the Experient as a live events strategist. Fast-forward six years.
At AAO 2018 , more than 23,000 ophthalmologists, health professionals and industry personnel from across the globe met in Chicago to learn, network and grow in their careers. With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences.
Overall, email marketing has demonstrated significant potential in driving sales, nurturing customer relationships, and generating brand loyalty, making it an indispensable part of any comprehensive digital marketing strategy. The timing of your marketing efforts is crucial to the success of your event.
With so many trade shows and in-person events put on pause throughout 2020 and much of 2021, the way of doing business has forever changed. . Only 12% of respondents said sales calls are effective, down from 36% in 2018. In 2018, 47% of respondents had more than 20 years in the bank, but this year only 16% were similarly experienced.
Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed eventmarketing.
Happy 2018! Now that it’s a new year, have you been thinking about how you’d like to up your marketing game this year? Do you base your marketing efforts on planning and running brand events? Do you usually set up an event business […]. Let me ask you a few questions to help you get started.
The news comes following the launch last month of Visit Britain’s ‘I Travel For…’ a global campaign to drive inbound tourism to the country during 2018.
INBOUND is arguably one of the most-watched, must-attend events in our current times. The event continues to attract an incredible audience around brilliant programming and content. Everyone wants to go. Content is at the heart of everything they do.
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