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2025 Travel Trend Themes Whitepaper

Advanced Travel and Tourism

Since 2019, we’ve seen dramatic changes in how people vacation, driven by the rise of remote work, global travel restrictions, and the evolution of short-term rental markets. As we approach 2025, these trends will help define tourism’s next chapter. Outside of the top 5 themes, a number of niche trends popped up.

Trends 147
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European tourism reaches new highs in 2024 as travellers’ plans diversify

ETC Corporate

Europe’s tourism industry continued its recovery in the second quarter of 2024. Foreign arrivals (+6%) and overnights (+7%) surpassed 2019 figures, reflecting a year-on-year increase of 12% and 10%, respectively.

Tourism 316
MICE professionals

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European tourism draws close to pre-pandemic levels in 2023

ETC Corporate

Towards the end of 2023, European tourism continued its robust recovery, nearing pre-pandemic levels despite inflationary pressures. below 2019 figures, with nights 0.6% below, showcasing a resilient travel demand across the continent – a trend which is expected to continue into 2024.

Tourism 319
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Europe’s tourism displays a strong rebound, but remains uneven across the regions

ETC Corporate

Following a summer of strong tourism demand, international tourist arrivals to Europe are only 3.2% below 2019 levels, and nights are down by 1.3% This is according to the latest edition of the ‘European Tourism Trends & Source This is according to the latest edition of the ‘European Tourism Trends & Source

Tourism 309
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New Event Forecast: Stable Growth in 2019

Smart Meetings

2019 will be a growth year for the meetings industry, with activity expected to increase across all meeting types and regions,” said Issa Jouaneh, M&E senior vice president and general manager. Related: Market Trends Point to Strong Growth for Meeting Venues. percent increase in demand expected in 2019. Global Growth.

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Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future

Smart Meetings

is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. That number is up from 79 million in 2019. Thats up 40% from 2022, but still about 15% below 2019 levels. tourism ecosystem. Ferguson II, new Brand USA board chair and CEO of Destination DC.

Travel 165
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European tourism recovery continues into 2024, with travel expenditure expected to hit record numbers

ETC Corporate

Europe’s tourism industry is experiencing a robust recovery in the first months of 2024. Based on data from reporting destinations, foreign arrivals (+7.2%) and overnights (+6.5%) in the first quarter of the year surpassed 2019 figures. This continues the upward trend observed in 2023, which recorded foreign arrivals 1.2%

Tourism 239