This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
The trends keep on coming, and today we’re tackling 2020event design trends! And we’ve already covered business and marketing trends, so it’s time to get a little more creative. David is an e xperience designer, storyteller, public speaker, creative mind and puzzle solver. 2020Event Trends.
Just like that, we blinked and it’s time to talk about the 2020event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020Event Trends: Personalization for Attendees.
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Take a look at these next-level event invitation email examples.
It should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events ????. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
This year will be marked by learning through trial and error, the speakers told the audience at a breakout session at the JW Marriott in Nashville at CEMA Summit ‘22, held July 31–Aug. At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.
In March 2020, when they had to shut down due to COVID-19, five days later, they developed the virtual experience. Virtual event tech helped to scale the business, ‘The virtual world started for us in March 2020, in a big way.’. ‘We What did you learn from 2020 and virtual events? . One example is expenses.
Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 billion was invested in virtual and hybrid event companies. Over the last two years, event platform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners?
Eventmarketers are no strangers to last-minute changes and crises. These usually have to do with speaker cancellations, unexpectedly long registration lines, poor WiFi, and other last-minute challenges that may seem like a big deal in the moment but absolutely pale in comparison to the global buzzkill that is coronavirus.
One of Faustine first encounters was with Cvent’s 2020 Connect. “I Defining the Ambiguous. Peltier began the webinar by asking what the word “content” even means.
The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including eventmarketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.
Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Email registrants one week, one day, and one hour prior to the event.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate EventMarketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. 28-30 in Vienna, Austria.
Agents of Hybrid welcomed speakers and thought leaders from the most well-respected events and brands in the industry: Money 20/20, Peloton, HubSpot, and Bloomberg - just to name a few. Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. The second level might be, “Let me go to the speaker page.”
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Level Up Your Event’s Credibility . 5 Tips for Better Event Sponsorship Packages.
VIP Velvet Rope Time with Speakers, Thought Leaders, or Influencers. That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said eventmarketing strategist Rachel Stephan during our Event Experience Summit. Time With a Mental Health Coach.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
Attending these conferences will allow you to learn more about the events industry and meet other event professionals. Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations!
There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their eventmarketing goals whether an event is virtual, hybrid or in person.
Don't Make These 3 Event Audience Engagement Mistakes. Ask any eventmarketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Start making those connections to drive event decisions. Tue, 12/15/2020 - 08:17.
Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri. Also, you must make sure your clients know how to access the event.
What you might not have done yet is use AI for event planning and eventmarketing. According to a report from five years ago — long before “generative AI” entered our vocabulary and tools like ChatGPT became household names — 60% of marketers planned to use AI to drive marketing strategies.
In December 2020, Bizzabo announced a $138 million financing round to meet surging demand for its all-in-one, end-to-end events platform globally, with a focus on enhancing the attendee experience in the hybrid eventsmarket.
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 billion in 2020 — is expected to reach $510.9
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
Make sure to include all the details about your online event on your landing page, including (but not limited to) the following: Time, date location. Speakers, presenters, sponsors. News bulletin curated specifically for the event. Past event recordings / snippets to entice attendees.
2020 has been a year for trial and error for the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry as the COVID-19 pandemic continues to take its toll on global tourism. Since then, companies have continued exploring different ways to create a perfect virtual event. How will you make the event more interactive?
In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP. Event organizers will likely find it more important than ever to choose locations, keynote speakers, and entertainers that align with the values of the audiences their events serve.
The mobile app can also provide real-time information about the speakers, event agenda, sponsors, and more. Virtual stage: enable rich virtual events with high-quality video streaming and interactive features (live chat, polls, Q&A, etc.). Sponsorship: invite sponsors to the event page to give them more visibility.
The mobile app can also provide real-time information about the speakers, event agenda, sponsors, and more. Virtual stage: enable rich virtual events with high-quality video streaming and interactive features (live chat, polls, Q&A, etc.). Sponsorship: invite sponsors to the event page to give them more visibility.
I know they were looking forward to the hoopla and excitement of a traditional graduation ceremony, but they didn’t let the virtual nature of the event stop them from celebrating their accomplishments. How to Use Podcasts & Events as Marketing Tools. The Ultimate EventMarketing Plan: A Six-Step System.
Monetizing and generating revenue from your event allows you to recover the investment you’ve made in planning the event. Meaning, that if you can generate more revenue, technically, you can invest more money to plan a better event (i.e., more expensive venue, more expensive talents/keynote speakers, and so on.). ?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content