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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders.

Marketing 105
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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? To inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders, we’ve compiled a list of marketing and event statistics.

Marketing 105
MICE professionals

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.

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Six Event Trends We’re Watching in 2024

Convene by PCMA

These include live session summaries, intelligent attendee matching, customized event pathways, and AI-powered insight generation for delegates, Dawson said. Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification.

Trends 130
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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

No matter what your goals, KPIs, budget, or team size, you’ll want most — if not all — of the following tools to make event planning and execution more manageable and better for everyone involved: Event registration software. Event planning and analytics software. Event marketing software. Mobile event app.

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Event Crisis Communication Templates Worth Copying

Smart Meetings

Methods of communication can be event apps, event websites, text messages, social media and email. Make sure the FAQ addresses key concerns, such as the refund timeline, contact information for unresolved issues, and specific reasons for the event’s cancellation. Do not rely on one method. Mark Catuogno, M.A.,

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The Top 55 Event Experience Leaders of 2022: Meet the Influencers

Bizzaboo

From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, event marketer, or event influencer, these leaders are redefining the events industry from top to bottom.

Meeting 105