MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

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Event Marketing Marketing Marketing Trade Show 92

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Regulations Insurance 233

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? Disruption was the name of the game in 2023. this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Bizzaboo

DECEMBER 5, 2022

In 2023, anything is possible in the events industry. To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Jenn Artura. Glenda Lee. Indira Fodor.

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Trends Events Technology Technology 111

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Convene by PCMA

NOVEMBER 30, 2022

Traditional event marketing is struggling. Your audience no longer responds to email, social, or paid ads like they did in 2019. How do you evolve your event marketing to reach your attendees and fill empty seats? The first step is to stop marketing your event alone.

Event Marketing 52

Event Marketing Marketing Marketing Certification 52

Convene by PCMA

APRIL 30, 2024

Taylor Swift’s Eras Tour sold out three shows at Chicago’s Soldier Field in June 2023. Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Bring your audience behind the scenes. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Events have never been more critical.

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Social Media Registration Sponsors Events 98

Bizzaboo

NOVEMBER 14, 2022

However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. Although most event organizers say their top priorities right now are attendee engagement and attendance, 29% said they’re prioritizing sponsorships for 2023. . 3 Reasons Why Event Sponsorships Are Valuable.

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Sponsors Events Virtual Events Website 98

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

ADMEI

NOVEMBER 22, 2023

How Corporate Events Impact Your Reputation as a Company 22 November 2023 You know your company culture inside and out, from familiarity with your own internal language to easily reciting the values your organization holds. Corporate events provide one of the most important opportunities for interaction with your target audience.

Destination Management 193

Destination Management Vendor Events Advertising 193

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 12, 2023

It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Attendees are socially linked and highly influenced by their peers. Experiential Activations, Continued.

Logistics 105

Logistics Events Public Relations B2B 105

The MICE Blog

AUGUST 11, 2021

If you’ve followed me for long enough, you might know that I’m a big fan of Gary Vaynerchok, who has inspired me in many ways with respect to content marketing. I was thrilled to listen to his keynote, which was moderated by Cathy Song Novelli,SVP – Marketing & Communications at Hubilo, where he also took questions from the audience.

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Trends Events Virtual Events Audience 173

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Smart Meetings

APRIL 25, 2024

Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” A more accurate assessment might be that the future is whatever format engages audiences most effectively. Time for a confession.

Platform 130

Platform Production Audience Speakers 130

Stova

APRIL 25, 2024

Email marketing is simply using emails to market what you sell. billion emails were sent daily throughout 2023. That means that to use email marketing effectively, you’ve got to do more than simply turn up in their inbox. Email marketing campaigns are the best way to stay in contact with your warm leads.

Marketing 105

Marketing Marketing Social Media Audience 105

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. There is no time to think about whether our audience will care. To succeed, the event marketer of the future needs to stay on top of the event marketing game.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Travel Daily Media

MARCH 15, 2023

Cvent’s leading event marketing and management platform now integrates with YEG!’s D*Motion combines proprietary integrated methods of data science, neuro analysis and digital interaction to enable event planners and sales and marketing professionals to learn how consumers interact with their products and messages during events.

Platform 91

Platform Audience Communications Communications 91

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105

Endless Events

FEBRUARY 16, 2023

“Deanna, do you think there are events or communities where this could help achieve a goal?” “We In 2023, it’s come a long way. It’s been applied at networking events and when you’re going out with your friends. Let’s say you had a client that was like, ‘Our audience, stakeholders, and executives are on board.

Trends 177

Trends Events Preparation Education 177

Convene by PCMA

JULY 17, 2023

In addition to offering a first-timer orientation at your event, like this one at PCMA EduCon 2023, create and facilitate design-your-day sessions each morning. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Attendee 98

Attendee Publishing Events Consulting 98

Travel Daily Media

JUNE 8, 2023

The post Make diversity and inclusion a part of every business event appeared first on TD (Travel Daily Media) Travel Daily. We all know events have an extensive planning process. Sydney WorldPride 2023 showcased how to incorporate diversity and inclusion into major events.

Events 93

Events Audience Conference Transportation 93

Convene by PCMA

MAY 31, 2023

PCMA Asia Pacific (APAC) today announced the   2023-2024 Regional Advisory Board   comprised of 16 members representing diverse markets and audience segments of the business events industry within the region. We are grateful for their generous leadership and contribution to better our industry, our profession.”

Banking 52

Banking Consulting Incentives Global Events 52

Conferences that Work

OCTOBER 9, 2023

. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. That’s why we have introduced a new format, “Meet the Experts” for our 2023 show.’ That’s why we have introduced a new format, “Meet the Experts” for our 2023 show.

Meeting 112

Meeting Event Apps Venue Attendee 112

Bizzaboo

DECEMBER 18, 2022

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing.

Management 123

Management Sponsors Registration Speakers 123

Convene by PCMA

OCTOBER 9, 2023

Tavar James (left), global head of field marketing and events at Riskified, moderates a panel at CEMA Summit 2023. Two Dudes Photo) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug.

Events 96

Events Panel Communications Communications 96

MeetingsNet

MAY 25, 2023

The new feature is available across the firm's event marketing and management platform, in areas including attendee hub, registration, and Cvent supplier network, among others. We believe business events are about creating social and economic transformation. Properly channeled, A.I.

Proposal 105

Proposal Platform Events Technology 105

Bizzaboo

MARCH 20, 2023

Bizzabo allows customers to easily translate event websites to various languages using an HTML translation widget. Agenda Builder Bizzabo's agenda builder lets event organizers create branded, embeddable event agendas with pre-set filters to create session tracks for unique audience segments.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Bizzabo allows customers to easily translate event websites to various languages using an HTML translation widget. Agenda Builder Bizzabo’s agenda builder lets event organizers create branded, embeddable event agendas with pre-set filters to create session tracks for unique audience segments.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Convene by PCMA

JUNE 30, 2022

Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate Event Marketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. What will that look like in 2023?

Conference 98

Conference Education Event Marketing Logistics 98

Eventtia

FEBRUARY 22, 2023

With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtual events. This article discusses the 5 best virtual event software platforms & systems currently available in 2023. The Top 5 Virtual Event Software in 2023 1.

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Virtual Events Platform Registration Trade Show 48