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In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is EventMarketing?
Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023. Cvent Essentials allows anyone to spin up simple meetings at scale.
This includes roles like event technology specialists, eventregistration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for eventmarketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Step 1: Plan the Event.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
In 2023, anything is possible in the events industry. To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Chardia Christophe-Garcia. Adam Parry.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
It’s no surprise, then, that Capterra has a whopping 841 event management solutions, and G2 features 220. These numbers are current as of August 2023.) To help you vet a software partner and make the right decision, we’ve curated more than 20 questions to ask event management software providers during your next demo.
Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated eventregistration landing page. Keep reading to learn how to make your attendees feel like they’ve won a golden ticket to the hottest event in town.
However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. Although most event organizers say their top priorities right now are attendee engagement and attendance, 29% said they’re prioritizing sponsorships for 2023. . 3 Reasons Why Event Sponsorships Are Valuable.
Onsite registration has a profound impact on your attendees’ overall event experience. When attendees enter an event venue, the onsite registration and event badge printing process is like your storefront — the first look at what the event will be like. How To Overcome Onsite Registration Challenges 1.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive.
We are thrilled to announce that Bizzabo has received 33 overall badges in G2’s 2023 Winter reports , including receiving G2 leader badges in five categories. These recognitions included: Event Management Platforms. Event Ticketing and Registration. G2 is the world’s largest and most trusted software marketplace.
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Event organizers can create customized, beautifully branded websites any way they’d like — using no-code design, leveraging prebuilt templates, or choosing to build from scratch.
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Event organizers can create customized, beautifully branded websites any way they’d like — using no-code design, leveraging prebuilt templates, or choosing to build from scratch.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
Brella is a popular event management software widely used by many businesses and professionals, and not without its reasons. Brella is an all-in-one solution offering a suite of tools for handling various aspects of event management: creating websites, managing registrations, attendee tracking, facilitating networking, and more.
Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” Prompts for emails or registration can happen directly in the virtual eventmarketing and production platform. Time for a confession.
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive eventregistration and achieve your event’s goals. Are eventmarketing and event promotion the same thing?
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive eventregistration and achieve your event’s goals. Are eventmarketing and event promotion the same thing?
The new feature is available across the firm's eventmarketing and management platform, in areas including attendee hub, registration, and Cvent supplier network, among others. isn’t out to take jobs from event professionals, but to boost their skills.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
Meta Description Discover the best Cvent alternatives and competitors in 2023 with features, pricing, and reviews. Find the right event management platform for your needs. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade.
Email marketing is simply using emails to market what you sell. billion emails were sent daily throughout 2023. That means that to use email marketing effectively, you’ve got to do more than simply turn up in their inbox. That’s a number no eventmarketer can ignore. Simple, right?
PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. In the beginning of the year, we set out a marketing plan that rolls up to our strategic goals. Michelle Russell is editor in chief of Convene.
With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs. This article will explore the top 6 best Cvent alternatives and competitors in 2023. Read on to learn more about the top Cvent alternatives and competitors in 2023.
With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtual events. This article discusses the 5 best virtual event software platforms & systems currently available in 2023. The Top 5 Virtual Event Software in 2023 1.
Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate EventMarketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. What will that look like in 2023?
Brella is a popular event management software widely used by many businesses and professionals, and not without its reasons. Brella is an all-in-one solution offering a suite of tools for handling various aspects of event management: creating websites, managing registrations, attendee tracking, facilitating networking, and more.
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
Cvent OnArrival is a streamlined event check-in solution that simplifies and accelerates the attendee registration process. Seamlessly integrated with the broader Cvent platform, OnArrival enables event organizers to efficiently manage guest check-ins, print badges, collect payments, and swiftly handle on-site registration tasks.
The number of global podcast listeners surpassed 464 million in 2023, reports marketing tech company Demand Sage, and shows no signs of slowing down. Not only does podcast marketing position you to reach your U.S. These are the people you need to build relationships and collaborate with as part of your eventmarketing strategy.
What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like eventmarketing and street marketing.
Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost eventregistration and attendance. Create more memorable marketing. Promoting a unique host venue to create eventmarketing that sticks in viewers’ minds.
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. not available on event date/time), or low appeal of specific event details (i.e.
A successful meeting planner knows that outside of the organization, delegation, and a good strategy, productivity tools (like a solid registration tool) are the best way to ensure you get the most done in the least amount of time. Registration is only a fraction of what you’re charged.
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