This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is EventMarketing?
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Step 1: Plan the Event.
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. 1:1 Meetings.
Chris Adderton, vice president of the Council of Supply Chain Management Professionals, says one of the most popular features of his last event was an area on the show floor where participants could pet — and adopt — puppies. And all the puppies were adopted by show end! Experiential expectations increase.
It’s no surprise, then, that Capterra has a whopping 841 event management solutions, and G2 features 220. These numbers are current as of August 2023.) To help you vet a software partner and make the right decision, we’ve curated more than 20 questions to ask event management software providers during your next demo.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
By the end of this article, you’ll have a clearer idea of which event management software is the right fit for you and your next event in 2023. What is Brella: an overview Brella is an event management platform designed to help event planners and organizations plan, execute, and organize events of virtually any type and size.
All event content and information is automatically mirrored on native iOS and Android apps, and attendees can easily interact with speakers and session content. Bizzabo’s branded mobile app also offers on-screen branding opportunities for sponsors, which can help drive additional revenue. Chat Channels The best events are interactive.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
“Deanna, do you think there are events or communities where this could help achieve a goal?” “We In 2023, it’s come a long way. It’s been applied at networking events and when you’re going out with your friends. “I There is less stigma attached to it. I think it’s the people who don’t see cannabis as politically correct.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? The event website features who the moderators are, information about the event's format, how to participate, and clear CTAs to register and attend the exclusive event.
sizzle reels, on-demand video) Not sure where to start researching the best event website builder? The event website features who the moderators are, information about the event’s format, how to participate, and clear CTAs to register and attend the exclusive event.
Tess Vismale , founder and CEO of iSocialX Matthias Gutzmann , founder of DPW Not only did this webinar feature a look at current trends, but it also revisited the trends identified by our December 2023 webinar to reveal how things are shaping up based on predictions from six months ago.
By the end of this article, you’ll have a clearer idea of which event management software is the right fit for you and your next event in 2023. What is Brella: an overview Brella is an event management platform designed to help event planners and organizations plan, execute, and organize events of virtually any type and size.
With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtual events. This article discusses the 5 best virtual event software platforms & systems currently available in 2023. The Top 5 Virtual Event Software in 2023 1.
Add Sponsor and Exhibitor Information Give your eventsponsors and exhibitors the spotlight they deserve. Include a section exclusively reserved for these contributors, as they are the backbone of your event. This not only entices potential sponsors but also adds credibility to your event.
Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.
In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtual events strategy for 2023. Give exposure to sponsors and exhibitors and gain measurable data insights and analytics.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. This issue is a conundrum eventmarketers face each time they need to sell out an event on a minuscule budget. The reality?
I look forward to seeing you in Copenhagen at Convening EMEA September 20-22, 2023, or in San Diego at Convening Leaders January 7-10, 2024. Growing Your Connections: Convening Leaders 2023 – The industry-leading business event that kicks the year off continues to re-invent itself as you discovered in Columbus, Ohio. April 9-11.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospective sponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.)
“Excitement when at events” was one of the many things event professionals said they liked most about their jobs in our Salary Survey 2023. Nearly 850 event professionals responded to our Salary Survey 2023 conducted in early fall. More emotional intelligence when it comes to managing the team.” “To
Event data refers to information generated before, during, and after an event that includes attendee demographics, engagement metrics, registration details, session participation, and attendee, sponsor, and vendor feedback, among other things. contact exchanges per attendee. Learn more about 6sense’s journey with Bizzabo.
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Don’t just look at it as eventmarketing in a vacuum. Brand impact is another important objective for corporate eventmarketers. “We
Networking is now the main driver of in-person event success. Industry expert Julius Solaris highlighted the “new rules of event networking” on LinkedIn in June 2023. Connection is the name of the event game in the ‘20s,” he said. Start early: Amplify in-person with virtual networking events.
This article explains how to make the most of event technology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is Event Technology? Without event planning and management technology, processes are time-consuming.
We all want to maximize our event budget for the elements that most impact a great attendee experience. From sourcing to execution, here are tips to help you stretch your event dollars : Destinations and Hotels Hotel demand is higher than ever, and room rates in 2023 have risen nearly 20 % compared to 2019. No pressure!
In fact, we’ve seen it all, from overflowing budgets in 2019 and near-zero activity in 2020 to the rise of hybrid events in 2021, business-almost-as-usual in 2022, and inflationary pressures causing businesses to rethink their budgets in 2023. It’s a tool for making us more efficient, making us better at our jobs.”
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
Welcome to the 2023event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . Make Sure Everything Is in One Place.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Disclaimer: This analysis is based on information available from company websites, as well as ratings from Capterra and G2 as of October 2023. We recommend conducting your own thorough research before selecting the best event management software for your needs. Event Calendar : Manage multiple events with ease.
12 event planning problems and solutions for 2025 You dont have a back-up plan for your event Be prepared for everything. Cash is always an important consideration when planning an event. Corporate events can cost upwards of several thousand dollars. For example, according to data from Statista , in 2023, U.S.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content